等級差太多!Rolls-Royce直指Maybach根本不是對手 - BMW
By Franklin
at 2015-02-17T21:46
at 2015-02-17T21:46
Table of Contents
Mercedes在去年底的洛杉磯車展,以尊貴子品牌的型式將Maybach名號併構在S-Class車系
而於全球車壇『復活』,而洋溢極致奢華感觸的頂級旗艦S600 Maybach,也被車迷拿來與
Rolls-Royce、Bentley品頭論足一番!對此,Rolls-Royce公關總監Gerry Spahn日前受訪
時指出,『Rolls-Royce與Maybach根本不是同級對手』!詳細內容為何,請看以下報導…
在上世紀20年代,堪稱是當代Pullman豪華禮車代名詞的車廠就是Rolls-Royce、Maybach、
Bentley與Isotta-Frachini,其中Rolls-Royce、Maybach、Bentley三者在90年末分別
在BMW、Mercedes與VW手中相繼『復活』後,與成功承繼前代風範而吸引消費者青睞的
Rolls-Royce、Bentley相較,Maybach卻因57/62車款樣貌太過前衛,大幅悖離昔日傳承而
又再邁入停產窘境,而今雖以Mercedes附屬子品牌型式在出現車壇,不過只能呈現意識型
態的概念,而無法傳達品牌的具體表徵之下,也被Rolls-Royce公關總監Gerry Spahn視為
不值得一提的對手!『購買Maybach的人,乃因為他們想要一輛有Maybach Logo的車!而
購買Rolls-Royce的人,則是因為他們想要有個人專屬,同時標榜獨家唯一的尊榮品味』
Gerry Spahn如是說,即使S600 Maybach與Rolls-Royce Ghost Series Ⅱ視為同級距,
而兩者售價只相差$5萬多美元,道理也一樣…….
http://iscar.tw/index.php/news/global/32504-rolls-royce-maybach-2015-0217
--
而於全球車壇『復活』,而洋溢極致奢華感觸的頂級旗艦S600 Maybach,也被車迷拿來與
Rolls-Royce、Bentley品頭論足一番!對此,Rolls-Royce公關總監Gerry Spahn日前受訪
時指出,『Rolls-Royce與Maybach根本不是同級對手』!詳細內容為何,請看以下報導…
在上世紀20年代,堪稱是當代Pullman豪華禮車代名詞的車廠就是Rolls-Royce、Maybach、
Bentley與Isotta-Frachini,其中Rolls-Royce、Maybach、Bentley三者在90年末分別
在BMW、Mercedes與VW手中相繼『復活』後,與成功承繼前代風範而吸引消費者青睞的
Rolls-Royce、Bentley相較,Maybach卻因57/62車款樣貌太過前衛,大幅悖離昔日傳承而
又再邁入停產窘境,而今雖以Mercedes附屬子品牌型式在出現車壇,不過只能呈現意識型
態的概念,而無法傳達品牌的具體表徵之下,也被Rolls-Royce公關總監Gerry Spahn視為
不值得一提的對手!『購買Maybach的人,乃因為他們想要一輛有Maybach Logo的車!而
購買Rolls-Royce的人,則是因為他們想要有個人專屬,同時標榜獨家唯一的尊榮品味』
Gerry Spahn如是說,即使S600 Maybach與Rolls-Royce Ghost Series Ⅱ視為同級距,
而兩者售價只相差$5萬多美元,道理也一樣…….
http://iscar.tw/index.php/news/global/32504-rolls-royce-maybach-2015-0217
--
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