締造近40%成長 Ford今年有望拓展產品線 - 汽車
By Sandy
at 2021-01-20T07:34
at 2021-01-20T07:34
Table of Contents
原文連結:
https://autos.udn.com/autos/story/7825/5183386
原文內容:
說起2020年表現最搶眼的國產品牌,非Ford福特六和莫屬,全年締造28,741輛新車掛牌數
,創下全品牌銷售量成長近四成之銷售佳績,市占率也來到6.3%新高,再加上中壢廠在去
年完成智慧製造優化與升級產線及製程,將加速新車產能滿足市場需求量。放眼2021年,
除了旗下兩大車款Kuga及Focus將持續維持銷售高檔外,今年預計也將拓展產品線,滿足
更多車主需求。
近兩年能夠屢創銷售新高,主要還是拜搭載C2底盤的新世代車款,其中Ford Focus更是堪
稱半年一變,持續延長產品新鮮度。其中,去年第二季推出Ford Focus 20.5年式升級,
新增包括EcoBoost®182四門佛心版/五門時尚版,最大重點就是80萬以內的中階車型首
度搭載Ford Co-Pilot360全方位智駕科技輔助系統。也讓先進主動安全科技更加親民。
此外,為了讓四門車型也能追求更個性化及更優異的操控表現,9月份在Ford Focus發表
20.75年式車型的同時,也首度推出Ford Focus 4D ST-Line Lommel及Ford Focus 17SLA
四門車型。加上來自Ford Performance性能團隊精心調校之進口性能房車Ford Focus ST
及ST Wagon同樣受到熱烈迴響,使得Ford Focus車系在2020年總銷量達到13,946輛,年對
年成長達到2成5。
而全新世代純正運動跑旅大改款Ford Kuga在疫情攪局下,延遲到2020年六月才正式上市
,但透過強大的產品力及全新跑旅外型的加分下,創車系導入台灣市場最佳成果,全年銷
售12,091台,為前一年銷量近2.7倍。更與Focus合組左右連拳,成為品牌第二部單月銷售
破千的車款
除了Focus車系及Kuga車系外,Ford也在去年5月針對旗下當家皮卡Ford Ranger,進行重
新定位及產品推出,除了原有旗艦車型Ford Ranger Wildtrak更名為Ford Ranger運動型
並強化配備外,更推出兩款打破市場行情的Ford Ranger職人型/全能型,在TOYOTA
Hilux瓜分市場的情況下,Ranger去年仍挹注1,395輛掛牌數,但較2019年呈現小幅衰退。
但去年Ford也並非一帆風順,除了在開春先針對旗下入門車款Ford Fiesta及Escort停產
外,疫情也讓零件來自全球供應鏈的Ford頗為頭痛,曾在四月底一度停工,幸好後續在疫
情回穩及動用包括空運或是快船等運輸方式取得零件,順利度過生產危機,甚至還串聯起
在地產業供應鏈夥伴,加速智慧製造導入汽車產業應用,達成建構智慧工廠,成為台灣汽
車智慧製造示範場域。
放眼2021年,除了將繼續趕付Focus及Kuga的訂單外,也將增加旗下產品多樣性。先是在
年初以迅雷不及掩耳的速度發表國產跨界休旅Focus Active,希望強化品牌跨界車型戰力
。
另外,2020年台北車展就搶先曝光的Ford Tourneo Connect,在經過一年的等待下,有望
於今年上半年導入台灣市場,兼具休閒及商用的特性,將提升產品線深度。另外,在其他
品牌紛紛進軍七人座休旅的同時,福特六和過去曾經預告將導入的Ford Explorer,今年
導入機會不低。
至於許多車迷敲碗期待的一般版本的Focus Wagon,由於售價可能會與Kuga重疊,加上目
前國產車產線光是Focus五門、四門及跨界休旅車型和Kuga的訂單就已經忙不過來,短時
間要導入國產機會應該不高。
心得/說明:(30字以上)
今年連Ecosport都不進了,等於六和最賠錢的幾款車都沒了
說真的,既然Focus Wagon很難進,那Focus Active Wagon大概更難進了
至於Ford Explorer如果要進的話,應該是在250~300萬這個價位區間
--
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