美國人更鍾愛BMW 銷售量贏過Lexus、賓士 - 汽車
By Necoo
at 2020-01-08T17:45
at 2020-01-08T17:45
Table of Contents
原文連結:https://www.supermoto8.com/articles/5540
原文內容:2019年雖然全球車市的銷售量表現並不佳,但在美國BMW的銷售表現可是相當不錯,不僅相較2018年成長了4.4%,銷售出324,826輛也成功奪得了豪華車市場的冠軍,把Lexus以及Mercedes-Benz都給拋在腦後,而這一切都歸功於休旅車市場的成功!
2019年BMW在美國銷售表現成長,歸功於X3、X5以及X7的銷售成果極佳,對比2018年成長了35.5%,全銷售量達159,277輛,而全新的3系列更是高級中型轎車的銷售常勝軍,但轎車及其他車款方面則下降了14.4%,賣出了165,549輛,依照這個趨勢下去,今年所賣出的車輛就會以休旅車系為多數,意味著他們將為更朝向這塊市場發展,開發出更多SUV車型來應對市場。
不過Mercedes-Benz也沒有表現太差,賣出了316,094輛汽車,銷售量相較2018年沒有明顯消長,不過與BMW相同的是傳統轎車車型的銷售量下滑許多,而SUV車型像是G-Class成長了85.1%,共銷售了7,348輛,而GLE以及GLC也分別成長了8.6%以及5.6%,特別的是AMG GT四門以及雙門車款成長達175.9%,賣出了4,208輛,這樣的表現也與新車款推出有些關係,但也可看出性能車跟SUV車型更受到市場歡迎。
Lexus排名為第三,在2019年度賣出了298,114輛,微微下跌了0.1%,僅有ES成長5.9%、RC成長36.7%,UX銷售量也來到16,725輛,其餘的車型皆有所下滑,顯見Lexus品牌可能越來越不受到美國人的喜愛,其餘的日本品牌像是Acura、Infiniti也是如此,兩者在銷售量表現皆下滑,前者下滑1%,後者更下滑達21.1%之多。
而對於台灣市場來說,Lexus一直是炙手可熱的品牌,產品在每月的銷售報告當中都名列前茅,而Mercedes-Benz以及BMW的車海戰術雖然分散了單一產品的銷售量,但整體來說也相當驚人,不過Mercedes-Benz在2019的銷售量也是有些下滑,BMW則是小幅上漲,在今年很可能BMW銷售量就能超越Mercedes-Benz,展現BMW在全球市場的表現都相當不錯。
心得/說明:(30字以上)
BMW真的越來越好
台灣新車導入速度也超快
車款多元又有年輕感
賓士真的要加油啊~
不過Lexus在台灣太強了啊!
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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