裕隆代工福斯 傳祕密簽約 - Benz
By Queena
at 2011-05-17T08:20
at 2011-05-17T08:20
Table of Contents
from http://udn.com/NEWS/FINANCE/FIN1/6340630.shtml
全球第二大車廠德國福斯汽車將與裕隆公司合作,傳出雙方已在海外第三地秘密簽約,福
斯人員並已進駐裕隆三義基地,裕隆將為其代工。福斯將是裕隆集團繼裕隆日產、納智捷
、裕隆酷比後,第四家合作的汽車新品牌。
汽車業指出,福斯在全世界車市的地位僅次於日本豐田汽車,但在歐洲及北美兩地已是市
場龍頭,近期則鎖定亞洲市場全力拚市占率。
裕隆公司對此不表意見。裕隆公司執行長嚴凱泰上周在面對詢問時,以「福斯的事,我從
來沒聽說過」回應。
裕隆與福斯汽車的合作傳聞,自今年過後即陸續傳出新進度,初期是裕隆高層前往上海與
福斯洽談合作細節,近期福斯已與裕隆在第三地低調的秘密簽約,雙方合作案近期將正式
啟動。
此外,市場更傳出,裕隆的三義基地正積極粉刷及整裝,以因應福斯的德國團隊進駐。許
多裕隆旗下的員工口耳相傳,近期因應福斯團隊的進駐,「只要是德國人摸得到的都須重
新整理」。
裕隆集團目前在兩岸合作對象,包括日本、大陸與德國等不同車系,裕隆自己也有「納智
捷」自主品牌,若福斯確定與裕隆合作,每年可協助裕隆新增年6萬輛的汽車代工業務,
以一部車代工費2.5萬元計,將為裕隆創造每股約1元的獲利。站在福斯的立場,裕隆可協
助福斯在台市占率在短期內衝刺到15%,長期並可協助福斯拓展外銷市場,協助福斯全球
市占率達到40%,超越豐田。
裕隆三義工廠今年4月初停工九天,全面進行去瓶頸工程,並擴增兩成產能,當時市場就
傳出裕隆的擴產不只是為滿足裕隆日產、納智捷兩品牌市場需求,安裝新設備更是為了迎
接福斯汽車的代工大單。
福斯汽車今年在台銷售量上看1.6萬輛,而且因為原廠供應不及,否則銷售量還可望再拉
高。由於福斯在台的品牌形象與產品競爭力相當高,一旦國產化、有效降低生產成本,不
僅可快速拉高銷售量,還可進一步降低零件價格,對於福斯汽車在台的競爭力如虎添翼。
--
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克 拉 克 名 車 特 輯 http://ppt.cc/D1O4 M.Benz SLS AMG █ █ █
█ █ █
--
全球第二大車廠德國福斯汽車將與裕隆公司合作,傳出雙方已在海外第三地秘密簽約,福
斯人員並已進駐裕隆三義基地,裕隆將為其代工。福斯將是裕隆集團繼裕隆日產、納智捷
、裕隆酷比後,第四家合作的汽車新品牌。
汽車業指出,福斯在全世界車市的地位僅次於日本豐田汽車,但在歐洲及北美兩地已是市
場龍頭,近期則鎖定亞洲市場全力拚市占率。
裕隆公司對此不表意見。裕隆公司執行長嚴凱泰上周在面對詢問時,以「福斯的事,我從
來沒聽說過」回應。
裕隆與福斯汽車的合作傳聞,自今年過後即陸續傳出新進度,初期是裕隆高層前往上海與
福斯洽談合作細節,近期福斯已與裕隆在第三地低調的秘密簽約,雙方合作案近期將正式
啟動。
此外,市場更傳出,裕隆的三義基地正積極粉刷及整裝,以因應福斯的德國團隊進駐。許
多裕隆旗下的員工口耳相傳,近期因應福斯團隊的進駐,「只要是德國人摸得到的都須重
新整理」。
裕隆集團目前在兩岸合作對象,包括日本、大陸與德國等不同車系,裕隆自己也有「納智
捷」自主品牌,若福斯確定與裕隆合作,每年可協助裕隆新增年6萬輛的汽車代工業務,
以一部車代工費2.5萬元計,將為裕隆創造每股約1元的獲利。站在福斯的立場,裕隆可協
助福斯在台市占率在短期內衝刺到15%,長期並可協助福斯拓展外銷市場,協助福斯全球
市占率達到40%,超越豐田。
裕隆三義工廠今年4月初停工九天,全面進行去瓶頸工程,並擴增兩成產能,當時市場就
傳出裕隆的擴產不只是為滿足裕隆日產、納智捷兩品牌市場需求,安裝新設備更是為了迎
接福斯汽車的代工大單。
福斯汽車今年在台銷售量上看1.6萬輛,而且因為原廠供應不及,否則銷售量還可望再拉
高。由於福斯在台的品牌形象與產品競爭力相當高,一旦國產化、有效降低生產成本,不
僅可快速拉高銷售量,還可進一步降低零件價格,對於福斯汽車在台的競爭力如虎添翼。
--
█ █
克 拉 克 名 車 特 輯 http://ppt.cc/D1O4 M.Benz SLS AMG █ █ █
█ █ █
--
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