豐田VIOS改款 大打安全牌 - 汽車
By Puput
at 2018-03-13T22:29
at 2018-03-13T22:29
Table of Contents
原文連結:
http://www.chinatimes.com/newspapers/20180313000310-260204
原文內容:
重拾國產車銷售魅力,市場龍頭和泰汽車新產品加安全配備不手軟,入門國產小轎車豐田
Vios全新改款,端出包括7安全氣囊等滿版安全配備為號召,車價僅較前代小漲1萬元,和
泰車總經理蘇純興下達新車年銷挑戰萬輛的高成長目標,逆襲陽春進口小車。
過去兩年,進口車商總愛抓國產車氣囊、安全配備不足的痛腳猛擊,尤其過往是價格導向
的60萬元以下的入門車市場,市場更是嚴重流失,為反擊進口車,國產車商也拋開「將本
求利」的法則,讓利大送安全配備,積極搶回市場主導權。
去年底納智捷入門轎車S3改款,主打市場唯一60萬元以下配備6氣囊、及車身穩定系統等
12項安全配備的車款,獲得買氣認同;裕隆日產汽車農曆年後,也推出「NISSAN智行安全
方案」,針對國產入門掀背車Livina豪華版以上車型,免費升級後方盲區偵測系統,提升
競爭力。
和泰車為找回國產車失去的占有率,更是安全火力全開,昨(12)日上市國產小轎車Vios
全新改款車型,除換上「Keen Look」的豐田車家族化外觀設計,內裝質感也大幅進化,
甚至豪華車才有的皮質縫線,也一並導入,一改入門小車給人內裝陽春的刻板印象。
同時安全配備全面升級更是這次Vios改款的重點,除了超越同級進口車最多的7顆氣囊的
設定外,包括VSC(車身穩定控制系統)、TRC(循跡防滑控制系統)等多達16項的主配動
安全系統,一次全到位,和泰車總經理蘇純興說:「看過全新Vios後,別再說國產小車不
安全!」
安全全面進化的新Vios,定價僅較前代小漲1萬元,「佛心價」加上「高安全」,蘇純興
看好新Vios年販將有1萬輛以上的實力,相較前代增加25%,逆襲低價陽春進口車。
蘇純興坦言,傳統轎車產品為主的國產車要想搶回失去的市占,提高安全配備、端出更高
CP值的定價,將是不二法門;4月將推出的國產掀背小車Yaris新改款,也將遵循此一策略
,聯手Vios鞏固市占基本盤。
此外,蘇純興也認為,未來國產車改款的頻率也需要加快,才能及時對應市場的變化。這
次Vios在短短4年內就推出全新改款,較於過往原廠入門小車至少5~6年才改款的周期,
縮短許多。
(工商時報)
心得/說明:
"看過全新Vios後,別再說國產小車不安全"
"國產車改款的頻率也需要加快,才能及時對應市場的變化"
真得是佛心價加上高安全??
有人心動了嗎
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