豪華品牌真的只是買logo嗎? - 汽車
By Kelly
at 2019-10-29T17:24
at 2019-10-29T17:24
Table of Contents
個人認為這個問題的出發點根本錯誤
汽車這種東西本來就是一分錢一分貨
應該說因為有品牌光環
所以你才有"資格"賣這種價位的貨物
請試想
假設今天囚牌打造出了一輛牌價350w的豪車
科技/用料/安全/操駕皆符合其價位
但有誰會買單?
不是說因為有品牌光環
可以讓5塊錢的東西變成50元
是因為有了品牌光環
你才有資格賣50元的東西
--
汽車這種東西本來就是一分錢一分貨
應該說因為有品牌光環
所以你才有"資格"賣這種價位的貨物
請試想
假設今天囚牌打造出了一輛牌價350w的豪車
科技/用料/安全/操駕皆符合其價位
但有誰會買單?
不是說因為有品牌光環
可以讓5塊錢的東西變成50元
是因為有了品牌光環
你才有資格賣50元的東西
--
Tags:
汽車
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