起亞汽車正式更名為“起亞” - 汽車
By Odelette
at 2021-01-15T16:59
at 2021-01-15T16:59
Table of Contents
原文連結:
https://cn.yna.co.kr/view/ACK20210115006000881?section=news
原文內容:
起亞汽車正式更名為“起亞”
韓聯社首爾1月15日電 起亞汽車15日通過視頻網站優兔(YouTube)和全球品牌官網舉行
“起亞新品牌推介會”,宣佈正式更名為“起亞”,作為可持續移動出行解決方案提供商
邁出新步伐。
這是繼起亞1990年從“起亞產業”更名為“起亞汽車”後,時隔31年再度更名。日前,起
亞還公開了全新徽標(LOGO)“KIA”和新標語“Movement that inspires”(出行激發
靈感),展現出擺脫以製造業為主的現有經營模式,通過富有創新的移動出行產品和服務
不斷拓展事業版圖的決心。
為此,起亞將啟動去年年初發佈的中長期未來發展戰略“S計畫”(Plan S),將業務範
圍擴至電動汽車、移動出行解決方案和服務、個性化定製車型(PBV)等領域,在未來移
動出行新時代搶佔先機。
根據計畫,起亞將構建可持續移動出行生產體系,並爭取在2027年推出7款電動汽車。預
計旗下第一款專用電動汽車“CV”(項目名)將在今年上半年正式亮相併採用新標識。此
外,起亞爭取到2025年前將全球電動汽車市場份額提升至6.6%,到2026年每年售出50萬輛
電動汽車,還計畫推出符合消費者需求的個性化定製車型,以電動化和自動駕駛技術為中
心提供綠色移動出行服務。(完)
https://i.imgur.com/ABleCNx.jpg
https://i.imgur.com/rRAjDHK.jpg
https://i.imgur.com/ba1y1Au.jpg
心得/說明:(30字以上)
起亞汽車改名成起亞
未來除了賣車外
業務範圍擴至移動出行解決方案和服務、個性化定製車型(PBV)
--
Tags:
汽車
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