車子之所以經典 - BMW
By Zora
at 2017-04-25T21:31
at 2017-04-25T21:31
Table of Contents
個人一點心得,歡迎大家討論
綜觀全世界各大車廠,之所以經典可以概括以下幾個理由
1. 銷量及市占率
牛頭牌,VW
2. 品牌形象
MERCEDES
3. 家族特徵
BMW, PORSCHE
1,2我就不說了
我想說的是第三項,家族特徵
很多人說米漿跟青蛙幾十年來都一個樣,但是在我的解讀,反倒認為,在一個傳承幾十年
來的基本架構下,外觀上的設計越來越流線,遠遠的就可以看的出來是哪個車款,這就是
設計師的功力所在。
舉例BMW現在的後尾燈,就是從E34 五系列開始,E46有承襲過,E90曾經改成核桃型,但
後來又走回經典設計
近年各大車廠都在為廠牌車款找家族特徵,例如Lexus紡錘車頭及箭矢日行燈,福特馬丁
車頭,Mazda魂動
可是很多車廠現在的家族特徵,可能是當前設計團隊的概念,過幾年團隊換人,特徵會不
會大改,沒人知道
--
綜觀全世界各大車廠,之所以經典可以概括以下幾個理由
1. 銷量及市占率
牛頭牌,VW
2. 品牌形象
MERCEDES
3. 家族特徵
BMW, PORSCHE
1,2我就不說了
我想說的是第三項,家族特徵
很多人說米漿跟青蛙幾十年來都一個樣,但是在我的解讀,反倒認為,在一個傳承幾十年
來的基本架構下,外觀上的設計越來越流線,遠遠的就可以看的出來是哪個車款,這就是
設計師的功力所在。
舉例BMW現在的後尾燈,就是從E34 五系列開始,E46有承襲過,E90曾經改成核桃型,但
後來又走回經典設計
近年各大車廠都在為廠牌車款找家族特徵,例如Lexus紡錘車頭及箭矢日行燈,福特馬丁
車頭,Mazda魂動
可是很多車廠現在的家族特徵,可能是當前設計團隊的概念,過幾年團隊換人,特徵會不
會大改,沒人知道
--
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