車界首創 特斯拉解散公關部門 - 特斯拉

原文連結：https://electrek.co/2020/10/06/tesla-dissolves-pr-department/

原文內容：
Electrek can confirm that Tesla has dissolved its PR department — technically
becoming the first automaker who doesn’t talk to the press.

It’s something that we have discussed on our podcast several times over the l
ast few months, but now that reporters are publicly complaining about it, we t
hought we’d clear things up in an article.

Tesla hasn’t responded to a press inquiry in months. We have received the odd
email here and there from former press people, but it almost seems to be in a
n unofficial capacity.

If you’re a reporter who isn’t getting a response from Tesla, don’t take it
personally, because it’s due to the automaker having dissolved its PR team.

The move has been confirmed to Eectrek at the highest level at Tesla with the
source saying, “We no longer have a PR Team.”

說明：
專門報導特斯拉新聞的網站確認了特斯拉早已沒有任何公關部門，原本負責公關工作的不
是離職去別的公司就是轉到其他部門去做其他職位。這是車界首創，以前從來沒有任何車
廠敢這樣做。

心得：
特斯拉沒有任何廣告業配預算已經是眾所皆知的事實，這讓特斯拉的公關部工作特別艱難
，因為媒體完全不會客氣，只報憂不報喜。現在看來特斯拉決定乾脆連公關都不要了，讓
老闆推特上一人搞定。

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