進口車市占創高 我汽車工業消失中 - 汽車
By Kumar
at 2017-10-23T12:54
at 2017-10-23T12:54
Table of Contents
原文連結:https://goo.gl/eH7Te1
原文內容:
記者楊雅民/專題報導
進口車不甩車市寒風,市占率年年攀升,到今年上半年已破4成新高,相當台灣每賣出5輛
汽車,就有2輛是進口車,飄洋過海來台的進口車,正一步步吞噬國產車生存空間;車輛
公會理事長蔡文榮疾呼,政府應拿出更有效對策,解決國產車生存空間遭壓縮困境,否則
長期下去,台灣將步入紐西蘭、澳洲的後塵,失去汽車工業,屆時將直接衝擊30萬從業人
員的生計。
進口車銷量 10年大增1.5倍
根據交通部數據所統計,2005年是國產車高峰,年銷售量達44萬2,270輛,市占率達86.37
%,進口車年銷量為7萬0157輛,市占率僅13.63%;過去10年來,國產車市占率節節敗退,
進口車市占率只增不減。
去年國產車年銷量已銳減至26萬5,141輛,市占率大減至60.32%;進口車年銷量衝上17萬4
,444輛的歷史新高,10年大增近1.5倍,市占率更飆上39.68%;今年上半年進口車市占更
衝破4成新高。
車商分析,白領階級西進、中產階級消失、貧富差距加大,是造成國產車萎縮原因之一,
且景氣低迷,受薪階級消費轉趨保守,老爺車滿街跑,新車換購的週期一再遞延。
台灣加入WTO(世界貿易組織)後,進口關稅從30%降到17.5%,進口車與國產車稅差縮小
,加上過去幾年日圓和歐元呈現貶勢,匯率優勢更助長進口車籌碼。
匯率助攻 進口霸氣擴張
不少進口車定價不僅逼近國產車價,更霸氣喊出安全氣囊、車距維持、自動緊急煞車系統
、電子車身穩定系統等安全配備大幅領先國產車,吸引到不少消費者「棄國產車、買進口
車」。
反觀國產車,新車上市前得花大筆時間和成本進行安全測試、驗證,還要跑16萬公里進行
耐久測試,即使24小時不熄火狂跑,一款新車至少要花上兩年才能上市,但進口車卻只要
書面審查即可;且受限於台灣車市規模有限,新車模具開發成本太高,尤其國際品牌在台
組裝國產車,安全配備規格臨時要變更,就算只是加1顆安全氣囊,都要看國外母廠臉色
。
棄國產改進口 產量大減3成
若國產車單一車款銷售量未達一定經濟規模,開發新車並不划算且欠缺彈性,不少車商乾
脆放棄在台組裝生產,改以進口車替代,像是台灣馬自達(Mazda)旗下車款已棄國產,
全部改為進口車。台灣本田(Honda)旗下Accord、福特(Ford)旗下Mondeo等中大型房
車都放棄國產,改為進口。
國產車衰,進口車攀升,也造成國內車廠雪上加霜,產能利用率不到5成。根據台灣區車
輛工業同業公會統計,台灣汽車年產量和產值在2005年達到最高峰,2005全台汽車年產量
達44萬6345輛,年產值達2,309億元;去年汽車年產量已銳減至30萬9,522輛,11年減少了
13萬6,823輛,減幅逾3成;年產值已失守2000億大關,達1,906億元。
心得/說明:
國產車價格大家各有評斷,但給那種鳥配備,有的連選配都不給選,沒有撞測。也難怪不
少人在經濟許可的情況下捏一下直上進口車。
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