避免掮客轉賣…買車「搭售」 保時捷開第 - 汽車

By Hazel
at 2022-11-22T09:31
at 2022-11-22T09:31
Table of Contents
原文連結:https://reurl.cc/MX8xb4
原文內容:
避免掮客轉賣…買車「搭售」 保時捷開第一槍
記者邱馨儀/台北報導
2022年11月22日 週二 上午6:55
俄烏戰爭未解,供應鏈吃緊,保時捷缺車轉趨嚴重,對此,義美轉投資的尚騰保時捷
率先宣布,未來要買保時捷特定車款「須配車」(搭售),開出業內第一槍,甚至可
能是保時捷的全球首例。
尚騰保時捷的搭售做法是,譬如消費者要買GT車、600萬元以上車型,必須再多買一
部休旅車或電動車。業界評析,保時捷在歐洲掛牌上市後,銷售策略朝向精品化,台
灣市場小而美適合練兵,此舉宣示台灣高檔車市精品化時代確立,尚騰、汎德等經銷
商、車廠則成最大贏家。
業內人士說,新車大缺,美國與中國大陸經銷商可以「加價賣」,但台灣經銷商卻不
能,又因保時捷原廠每年給台灣的配額有限,在供需極端失衡情況下,利差也隨之擴
大,汽車掮客看準熱門車款搶先大量下單,排擠了原本有意購車的一般大眾。進一步
說,本來就量少的保時捷,被部分有意靠轉賣牟利的人壟斷,而搭售的策略提高進入
(下訂)門檻,也降低了掮客的利潤空間,可望為「真正的車主」保留了購車額度。
市場傳出,保時捷新北經銷商尚騰汽車針對2023年GT與RS性能車系配額有限車款提出
搭配方案,消費者訂GT、RS車系時另需購買延保兩年,一台各一年或一台兩年皆可,
新車基本車價600萬以上,搭配250萬B車,部分車款則要求選配一定金額以上。對此,
汎德永業(2247)並未跟進,僅表示,該公司目前仍按舊制銷售。
尚騰保時捷指出,保時捷的GT、RS車系,公司一年的配額最多就是30輛,但是訂單數
量卻是十倍不止。許多訂單並非消費者,而是車行或是以轉售目的下單,以GT車系為
例,單一部車轉手後價差甚至上看200萬元。因此,搭售的策略是為了保護真正的保時
捷客戶。
此外,在疫情與俄烏戰爭問題交錯之下,保時捷供應鏈也頻傳斷鏈問題,導致許多車
款等待期動輒12個月起跳,許多不耐久候的消費者,也讓掮客有了牟利空間。以保時
捷剛發表的新一代GT4RS、GT3RS等車款,雖然選配後的平均車價動輒千萬元,但保時
捷的買家為了免去等待期,還是願意加價一、兩百萬元,向次級市場的賣家買車。
目前市場上缺車問題相當嚴重,高價特殊車款都得加價才買得到,在台灣,除了保時
捷外,包括法拉利、藍寶堅尼等超跑,也有類似的情況,愈貴愈難得的車款加價愈高
,但仍搶手。即使加價數百萬元也在所不惜,為的就是「不用等」,而且稀有。
心得/說明:(30字以上)
搭售是原本在精品錶常見的操作方法,居然在高端汽車市場也開始了... 這波飢餓行銷不
知會走多久?
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
All Comments

By Joseph
at 2022-11-23T16:34
at 2022-11-23T16:34

By Brianna
at 2022-11-22T13:34
at 2022-11-22T13:34

By Xanthe
at 2022-11-23T20:37
at 2022-11-23T20:37

By George
at 2022-11-22T13:34
at 2022-11-22T13:34

By Ula
at 2022-11-23T20:37
at 2022-11-23T20:37

By Caroline
at 2022-11-22T13:34
at 2022-11-22T13:34

By Todd Johnson
at 2022-11-23T20:37
at 2022-11-23T20:37

By Hedy
at 2022-11-22T13:34
at 2022-11-22T13:34

By Una
at 2022-11-23T20:37
at 2022-11-23T20:37

By Connor
at 2022-11-22T13:34
at 2022-11-22T13:34

By Tristan Cohan
at 2022-11-23T20:37
at 2022-11-23T20:37

By Kumar
at 2022-11-22T13:34
at 2022-11-22T13:34

By Ursula
at 2022-11-23T20:37
at 2022-11-23T20:37

By Una
at 2022-11-22T13:34
at 2022-11-22T13:34

By Kristin
at 2022-11-23T20:37
at 2022-11-23T20:37

By Mia
at 2022-11-22T13:34
at 2022-11-22T13:34

By Edwina
at 2022-11-23T20:37
at 2022-11-23T20:37

By Carol
at 2022-11-22T13:34
at 2022-11-22T13:34

By Freda
at 2022-11-23T20:37
at 2022-11-23T20:37

By Dorothy
at 2022-11-22T13:34
at 2022-11-22T13:34

By Oscar
at 2022-11-23T20:37
at 2022-11-23T20:37

By Joseph
at 2022-11-22T13:34
at 2022-11-22T13:34

By Quanna
at 2022-11-23T20:37
at 2022-11-23T20:37

By Rae
at 2022-11-22T13:34
at 2022-11-22T13:34

By Todd Johnson
at 2022-11-23T20:37
at 2022-11-23T20:37

By Dinah
at 2022-11-22T13:34
at 2022-11-22T13:34

By Susan
at 2022-11-23T20:37
at 2022-11-23T20:37

By Edith
at 2022-11-22T13:34
at 2022-11-22T13:34

By Ethan
at 2022-11-23T20:37
at 2022-11-23T20:37

By Carolina Franco
at 2022-11-22T13:34
at 2022-11-22T13:34

By Victoria
at 2022-11-23T20:37
at 2022-11-23T20:37

By Rachel
at 2022-11-22T13:34
at 2022-11-22T13:34

By Hedda
at 2022-11-23T20:37
at 2022-11-23T20:37

By Bennie
at 2022-11-22T13:34
at 2022-11-22T13:34

By Jake
at 2022-11-23T20:37
at 2022-11-23T20:37

By Elma
at 2022-11-22T13:34
at 2022-11-22T13:34

By Oscar
at 2022-11-23T20:37
at 2022-11-23T20:37

By Andy
at 2022-11-22T13:34
at 2022-11-22T13:34

By Barb Cronin
at 2022-11-23T20:37
at 2022-11-23T20:37

By Thomas
at 2022-11-22T13:34
at 2022-11-22T13:34

By Carol
at 2022-11-23T20:37
at 2022-11-23T20:37

By Harry
at 2022-11-22T13:34
at 2022-11-22T13:34

By Brianna
at 2022-11-23T20:37
at 2022-11-23T20:37

By Elizabeth
at 2022-11-22T13:34
at 2022-11-22T13:34

By Caitlin
at 2022-11-23T20:37
at 2022-11-23T20:37

By Jack
at 2022-11-22T13:34
at 2022-11-22T13:34

By Tom
at 2022-11-23T20:37
at 2022-11-23T20:37

By Hedy
at 2022-11-22T13:34
at 2022-11-22T13:34

By Vanessa
at 2022-11-23T20:37
at 2022-11-23T20:37

By Olivia
at 2022-11-22T13:34
at 2022-11-22T13:34

By Christine
at 2022-11-23T20:37
at 2022-11-23T20:37

By Steve
at 2022-11-22T13:34
at 2022-11-22T13:34

By Una
at 2022-11-23T20:37
at 2022-11-23T20:37
Related Posts
台64線嚴重車禍大塞車

By Jacob
at 2022-11-22T09:03
at 2022-11-22T09:03
把亂停車的鏟到路中間犯什麼法?

By Connor
at 2022-11-22T08:52
at 2022-11-22T08:52
台64線嚴重車禍大塞車

By Edwina
at 2022-11-22T03:24
at 2022-11-22T03:24
競選車隊,問車

By Charlotte
at 2022-11-22T00:30
at 2022-11-22T00:30
用打鳥燈根本反社會人格吧?

By Harry
at 2022-11-22T00:17
at 2022-11-22T00:17