雙龍汽車確定被收購!新品牌叫「KG Mobility」,預告要推4款 - 汽車
By Lydia
at 2022-12-25T19:35
at 2022-12-25T19:35
Table of Contents
原文連結:
https://speed.ettoday.net/news/2407221
原文內容:
雙龍汽車確定被收購!新品牌叫「KG Mobility」,預告要推4款新車
南韓SsangYong雙龍汽車在歷經數月的重整程序後,已在今年12月完成兩階段合計6.7億美
元的資金挹注,正式確立由南韓KG集團接手入主SsangYong雙龍汽車,並規劃至2025年預
計將推出3到4款全車型。
然而隨著公司重整完畢,近日有外媒透露KG集團欲將SsangYong雙龍品牌更名為「KG
Mobility」,不過更名計畫要等待2023年3月舉行的股東大會才會確定。
SsangYong雙龍的前身是創立於1954年的東亞汽車公司,1986年10月併入雙龍集團後,於
1988年3月正式更名雙龍汽車公司。而SsangYong品牌若是確定走向歷史,那麼將會是自
1988年來首次更名。
目前更名的計畫仍未確定,不過現階段SsangYong即便處於重整期間,仍依規劃時程推出
全新中型SUV車款Torres, 該車款自南韓7月上市後,以粗曠的風格造型迅速累積訂單,
據傳已超過8萬張,累計至今為南韓中型SUV掛牌排名第三,同時因上市熱銷造成車輛供不
應求,原廠已加開生產線、提高供應量。
另外,目前SsangYong亦積極轉型為純電動車車廠,目前KORANDO e-Motion電動車款在台
灣已完成測試認證,預計明年第一季能夠與國內消費者見面;第二款純電SUV則擬於2023
年於南韓發表上市。
SsangYong品牌在國內經過永嘉雙龍汽車的主導之下,現行旗下販售車款有Rexton、
Rexton Sports、Tivoli及Korando 四款涵蓋SUV、Pickup市場的車款,並且也積極布局新
車導入計畫,持續提供國內消費者更多的購車選擇與售後服務
心得/說明:(30字以上)
重點是,誰會想買?市場在哪?
SsangYong的車,去年在台灣掛牌不到50輛,這是法拉利勞斯萊斯等頂級豪車才有的銷售成
績
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