馬自達《Mazda》史上最佳第一季銷售台數 - 汽車
By Jessica
at 2016-08-02T19:17
at 2016-08-02T19:17
Table of Contents
https://www.kingautos.net/89875
《Mazda》日前公佈有史以來銷售表現最佳的第一季財報,品牌第一季於全球售出共37.5
萬輛的新車,較去年同期成長1%。Mazda全球銷售最好的區域在歐洲市場,在今年第一季
4月1日至6月30日期間(日本車廠會計年度為4月1日起至隔年3月31日止),Mazda於歐洲售
出共6.1萬輛新車,與去年同期相較成長達25%,其中以CX-3、MX-5車系的需求最為強勁,
此外,北美市場全新的 CX-9 車系、與中國市場全新的 CX-4 車系,兩者也都獲得了消費
者的正面迴響。
雖然在第一季的銷售台數創下新高,但受到歐元與美元走強的匯差影響,在第一季的
7,762億日圓銷售總額上則略為下滑4%,524億的收益表現也較去年同期減少約2%,而這勢
必將影響Mazda在海外產能佈局的想法。
Mazda未來將維持其穩定成長的經營策略,包括拓展全球生產據點、優化生產效能、並加
強固定成本與匯率波動的控管,同時,Mazda也將與Isuzu品牌策略聯盟,並代工生產次世
代的Isuzu pick-up貨卡。持續地精進Skyactiv科技,也將是Mazda今後的核心焦點,除全
新車款外,Mazda也發表了Skyactiv-Vehicle Dynamics動態制御系列科技,其第一項系統
,便是在2017年式 小改Mazda3車系 上所搭載的G-Vectoring Control控制系統,而小改
款的全新Mazda3車系,也將在今年稍後於歐洲市場推出。
在持續密切監控全球市場對新車的需求、以及可能對經濟發展造成衝擊的各項不確定因素
外,Mazda原廠在今年、也就是在2017年3月31日結束的全年會計年度中,仍朝向既定之年
銷155萬輛新車的目標前進,而其他全年預期目標也維持不變,要朝著全球財政收入3.28
兆日圓、淨利1,150億日圓、營運獲利1,700億日圓的既定目標努力。
--
所以Mazda在國外賣最好的是CX-3
沒意外的話應該是柴油款賣最好吧
不過在普遍身高超過190的台灣來說
CX-3反而是賣最差的
--
《Mazda》日前公佈有史以來銷售表現最佳的第一季財報,品牌第一季於全球售出共37.5
萬輛的新車,較去年同期成長1%。Mazda全球銷售最好的區域在歐洲市場,在今年第一季
4月1日至6月30日期間(日本車廠會計年度為4月1日起至隔年3月31日止),Mazda於歐洲售
出共6.1萬輛新車,與去年同期相較成長達25%,其中以CX-3、MX-5車系的需求最為強勁,
此外,北美市場全新的 CX-9 車系、與中國市場全新的 CX-4 車系,兩者也都獲得了消費
者的正面迴響。
雖然在第一季的銷售台數創下新高,但受到歐元與美元走強的匯差影響,在第一季的
7,762億日圓銷售總額上則略為下滑4%,524億的收益表現也較去年同期減少約2%,而這勢
必將影響Mazda在海外產能佈局的想法。
Mazda未來將維持其穩定成長的經營策略,包括拓展全球生產據點、優化生產效能、並加
強固定成本與匯率波動的控管,同時,Mazda也將與Isuzu品牌策略聯盟,並代工生產次世
代的Isuzu pick-up貨卡。持續地精進Skyactiv科技,也將是Mazda今後的核心焦點,除全
新車款外,Mazda也發表了Skyactiv-Vehicle Dynamics動態制御系列科技,其第一項系統
,便是在2017年式 小改Mazda3車系 上所搭載的G-Vectoring Control控制系統,而小改
款的全新Mazda3車系,也將在今年稍後於歐洲市場推出。
在持續密切監控全球市場對新車的需求、以及可能對經濟發展造成衝擊的各項不確定因素
外,Mazda原廠在今年、也就是在2017年3月31日結束的全年會計年度中,仍朝向既定之年
銷155萬輛新車的目標前進,而其他全年預期目標也維持不變,要朝著全球財政收入3.28
兆日圓、淨利1,150億日圓、營運獲利1,700億日圓的既定目標努力。
--
所以Mazda在國外賣最好的是CX-3
沒意外的話應該是柴油款賣最好吧
不過在普遍身高超過190的台灣來說
CX-3反而是賣最差的
--
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