Audi Taiwan為什麼撐得下去? - Audi
By William
at 2017-12-02T21:49
at 2017-12-02T21:49
Table of Contents
其實也沒有一直撐得下去
之前代理商一直換,幾乎每十年換一次總代理
代理不夠穩定
→ 代理商在品牌的投入也較不持久
→ 後勤差
→ 消費者不買單
→ 生意差,代理就不夠穩定
形成惡性循環
現在直營如果要逆轉,麻煩請把資源投注在後勤
多少車主看到後勤跟保固的負面新聞就倒彈的
後勤別太差,保固做好,真的不會那麼慘啦
※ 引述《Mulsanne (擦低 擦低 擦低)》之銘言:
: 剛剛看mobile01的月銷量排行
: Audi真的滿慘的
: 全車系賣最好的是Q2
: 整個11月只交了53台
: A3也只交了48台
: 其他都很慘
: A6只賣個位數
: 連雙B的零頭都不到
: 光是Lexus NX就比整個奧迪的銷售量還高
: 更不用說奧迪的展間一間比一間豪華
: 裡面也養了不少業務
: 每次經過民權西路那間展示中心
: 都在想一個月租金就不知道要多少了
: Audi Taiwan這種銷售成績
: 為什麼還撐得下去?
--
之前代理商一直換,幾乎每十年換一次總代理
代理不夠穩定
→ 代理商在品牌的投入也較不持久
→ 後勤差
→ 消費者不買單
→ 生意差,代理就不夠穩定
形成惡性循環
現在直營如果要逆轉,麻煩請把資源投注在後勤
多少車主看到後勤跟保固的負面新聞就倒彈的
後勤別太差,保固做好,真的不會那麼慘啦
※ 引述《Mulsanne (擦低 擦低 擦低)》之銘言:
: 剛剛看mobile01的月銷量排行
: Audi真的滿慘的
: 全車系賣最好的是Q2
: 整個11月只交了53台
: A3也只交了48台
: 其他都很慘
: A6只賣個位數
: 連雙B的零頭都不到
: 光是Lexus NX就比整個奧迪的銷售量還高
: 更不用說奧迪的展間一間比一間豪華
: 裡面也養了不少業務
: 每次經過民權西路那間展示中心
: 都在想一個月租金就不知道要多少了
: Audi Taiwan這種銷售成績
: 為什麼還撐得下去?
--
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Audi
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