Audi的電動車廣告看板 - 電動車

http://i.imgur.com/zZommzd.jpg

http://i.imgur.com/LxMKl7Q.jpg

http://i.imgur.com/TNyCdTc.jpg

Audi 為了宣傳他們將在2019年推出的電動車 e-tron Sportback Concept

在德國柏林架了一個廣告看板

廣告看板上面有兩個大字寫著："Musk-Have."

通常若是寫著 "Must-Have."是表示必備、你必須擁有(的一台車)

但 Audi 故意將 Must 拼錯拼成 Musk 來吃 Tesla CEO - Elon Musk 的豆腐

針對性超強的...

這台車推出後 Audi 不知道會不會免費送一台給 Musk，不然就不是 Musk-Have了XDDD



原文連結：

https://electrek.co/2017/06/14/audi-tesla-elon-musk-electric-vehicle/

原文內容：

Audi teases Tesla and Elon Musk in a new billboard ad for upcoming
electric vehicle

Legacy automakers have targeted Tesla in ads before, like BMW’s
anti-Model 3 commercials and Nissan’s Leaf ads aimed at Model 3
reservation holders.

Audi is the latest automaker to go after Tesla in its ads – though it
appears to be more in an attempt at humor than a targeted effort to
mitigate the impact of Model 3 reservations on their sales.


In a strange move, Audi City Berlin posted a billboard ad advertising
their upcoming e-tron Sportback all-electric vehicle, which was unveiled
in April.

It’s weird enough that they would be advertising the concept of a
vehicle that is not planned to hit the market for another 2 years, but on
top of that, they appear to tease Tesla’s Elon Musk over it.

The ad features what appear to be a wordplay on “must-have”, as in “
this is a must-have vehicle”, but spelled “Musk-Have” (pictures via
Hybridcars):

While the e-tron sportback is currently only a concept unveiled at the
Auto Shanghai 2017, Audi confirmed that they plan to bring it to
production in 2019 as the second vehicle in its series of 3 premium
all-electric vehicles to be released in the next 3 years – starting with
the e-tron quattro in 2018.

The automaker says that it will feature the same or similar specs as the
quattro, like a 95 kWh battery pack for ~300 miles of range and a 320 kW
motor, but in a smaller format.

While the e-tron quattro is likely to become a competitor to the Tesla
Model X next year, the e-tron Sportback is more likely to face the Tesla
Model Y, which is actually planned for around the same time.

It looks like Audi is planning to create a rivalry ahead of time.


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