Benz表示未來車機比汽車還要賺錢! - 汽車
By Sarah
at 2020-06-10T20:42
at 2020-06-10T20:42
Table of Contents
原文連結:https://www.supermoto8.com/articles/6280
原文內容:我們的生活當中已經與智慧型產品脫不了關係,而汽車也進入了全新的智慧時代,Mercedes-Benz自2018年在A-Class當中導入了最新的MBUX系統之後,也陸續在其他的車系當中導入,他們也還在持續研發這套先進的車載娛樂系統,因為他們認為未來這些系統將會比汽車本身還要更賺錢!
在智慧型手機普及以前,各大汽車廠商都有著自己的一套車載娛樂系統,而現在人人一支智慧型手機,車輛也多半都會有Apple CarPlay或者是Android Auto的手機連線功能,車機系統的好壞似乎不再那麼重要,但Mercedes-Benz可不是這麼想,最新的MBUX還加入了語音功能,就算在車輛沒有聯網的狀態下,語音功能還是可以正常啟動,比智慧型手機的還要好用。
而Mercedes-Benz也正在研發無線更新系統,就跟Tesla的OTA一樣,可以讓車輛在第一時間就獲取最新的軟體,並且不用回到原廠,在家聯網就可以進行更新,語言方面也加入了多國語系,連方言也略懂一些,在中國還開放了透過車輛語音控制來訂購外送,甚至要預約電影票也不是問題。
這一切的努力就是為了迎合未來的AI戰場,最新的報告中顯示到了2025年,包括硬體、軟體以及車載娛樂的汽車AI系統,總市值將會來到210億英鎊(約7927億台幣),雖然現在的市場份額僅僅只有16億英鎊而已(約604億台幣),因此Mercedes-Benz已經投入了數百萬美金在這項研發上,許多對手們則是希望與Apple或者是Google聯手開發,在未來將會有很大的不同影響。
其中官方還提到除了MUBX的硬體可以賺錢之外,其他的利潤還包含了像是訂購服務的費用,會者是開放平台讓第三者打造應用程序,這些都可以增加營收,儘管目前看起來商業模式尚未成形,但未來的事很難預測,說不定以後要使用MBUX需要每個月付費才能使用,當這一天來臨時,你會選擇使用付費使用車機系統嗎?
心得/說明:(30字以上)
市面上這麼多品牌
車機最好用的應該是iPhone吧~
真的沒一個iPhone好用耶~
感覺賓士最後會放棄,然後還是跟兩大手機商合作
但如果以後變成訂閱制的就好笑了QQ
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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