BMW最賺錢8連霸夢碎?超車的竟是Suzuki - 汽車

By Todd Johnson
at 2018-08-25T13:56
at 2018-08-25T13:56
Table of Contents
原文連結:
http://auto.ltn.com.tw/news/10698/3
原文內容:
BMW 最賺錢車廠 8 連霸夢碎?超車的竟是日系平價品牌!
對於豪華與平價品牌哪個獲利比較高,網友往往會分成兩個陣營,有些人認為豪華品牌賣
一輛賺很多,而平價品牌則是靠數量取勝,過去連續 7 年都是由 BMW 拿下全球獲利最高
車廠,但今年卻出現危機,平價品牌 Suzuki 有望在今年問鼎獲利龍頭。
過去 7 年 BMW 集團都是汽車行業中最會賺錢的車廠,到 2018 年第一季更是在全球銷售
創下歷史新高,但在第二季 BMW 卻出現下滑,讓日系品牌 Suzuki 成功超車,以 11.8%
的平均單車獲利率壓過 BMW 的 11.4%,讓國際上許多市調機構相當驚訝。
根據跨國會計事務所《Ernst & Young》的汽車市場調查報告,Suzuki 之所以能創下如此
高的獲利,關鍵就在於新興市場的布局,在東南亞地區擁有極高市佔率,更在印度這個龐
大市場中,佔據新車銷售近 50% 的比例,完美詮釋車海戰術的精隨。
雖然第三季還沒結束,但《Ernst & Young》資深顧問 Peter Fuss 指出,這樣的局勢很
難在後面兩季出現變化,因為 BMW 等德系品牌面臨的問題並非短時間能解決,包括最新
的「全球輕型車測試規範」(WLTP) ,以及柴油車問題,都讓德系車銷量出現衰退。
另外還要加上美國對於德國車的關稅威脅,以及匯率下跌等影響,Peter Fuss 並不看好
BMW 能再度蟬聯全球最賺錢車廠。至於其他德系品牌的處境也不理想,像是擁有
Mercedes-Benz 的 Daimler 集團位列第 6 名,擁有眾多品牌的 Volkswagen 集團則僅
排第 7 名。
心得/說明:
車板終於不是反指標了,令人欣慰,不枉費鄉民大力推崇
看來鈴木端牛肉衝高CP值,搶市佔的策略奏效
不過鈴木賣這麼便宜都能賺錢,可知其他車廠賺多大.
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