J.D. Power Asia Pacific Reports - BMW

SINGAPORE: 1 July 2009

Now in its 11th year, the redesigned study measures new-vehicle owner
satisfaction with the sales and delivery experience by examining seven key
factors that contribute to overall satisfaction. In order of importance, they
are: delivery process, salesperson, delivery timing, sales initiation, deal,
paperwork and dealer facility. Overall satisfaction averages 876 on a
1,000-point scale in 2009.

Among the 11 brands included in the study, Lexus ranks highest with an
overall SSI score of 918 and performs particularly well in all seven factors.
Mercedes-Benz follows Lexus with a score of 897, while Toyota (892) and BMW
(881) rank third and fourth, respectively.

Lexus ranks highest for a second consecutive year in customer satisfaction
with the new-vehicle sales process in Taiwan, according to the J.D. Power
Asia Pacific 2009 Taiwan Sales Satisfaction Index (SSI) StudySM released
today.

不知道有沒有比J.D. Power更有公信力的研究?

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