Kuga停產原因曝光!Ford執行長稱:主流SUV市場已經飽和 - 休旅車
By Ethan
at 2023-04-25T21:31
at 2023-04-25T21:31
Table of Contents
原文連結:
https://auto.ltn.com.tw/news/22683/3
原文內容:
日前 Ford 執行長 Jim Farley 拋出震撼彈,旗下 Kuga 與 Edge 兩款主流五人座休旅都
不會有下一代車型,近日 Jim Farley 接受外媒採訪,進一步解釋這項大膽的策略,最主
要是為電動車騰出更多資金與研發資源。
根據 Jim Farley 的說法,如今主流休旅車的市場已經趨近飽和,如此多的競爭對手導致
銷售量無法顯著提升,反倒是非主流的市場,以越野休旅 Bronco Sport、休旅底盤打造
的都會皮卡 Maverick,銷售表現突出,甚至超越 Kuga 的市場需求。
同時 Jim Farley 認為,接下來 Kuga 與 Edge 停產後,能為更多電動車騰出研發資金,
並開發出全新、專門的電動車款,像是 Mach-E,才能有效的在市場佔有一席之地。可以
預期未來 Ford 將推出有別於燃油車款的新世代電動車。
而透過 Jim Farley 的發言,預告著已經進入產品末期的 Ford Edge 將會率先淘汰,時
間點落在明年,而如今在台灣市場相當受歡迎的 Kuga 車系,由於剛小改款沒多久,推測
還有 2 年壽命,到 2025 年跟 Focus 一起停產。
心得/說明:(30字以上)
KUGA/ESCAPE在2025年以後就沒了
然後福特的下一代同級距車款可能都是純電動車
嗯................
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