Lexus的品牌定位是不是很尷尬 - 跑車
By Daph Bay
at 2018-09-18T10:10
at 2018-09-18T10:10
Table of Contents
是,而且是非常
因為他雖然是定位在豪華品牌
但是他又賣了非常入門的的小型車
例如CT IS UX NX
都是非常便宜200有找
讓他的價值產生偏差
即使他也有賣LC RC LS GS等單價較高的車種
但是還是會被拉低平均
大家看到開凌志就以為在哪邊高就
結果一問之下
啊呀!原來是在搖飲料的而已啊
這時候對方的態度真的很讓人尷尬
會讓人不斷思考
到底是我職業太低賤還是車子太便宜
我覺得其實很好懂
如果以機械錶來說
上千萬那種跑車
麥拉倫 藍寶堅尼 法拉利
就如同江詩丹頓 PP AP這類的
使用者肯定是非富即貴
不是政商名流至少也是各領域權威
然後賓士寶馬這類的
就如同歐米茄 勞力士
社會大眾認同度非常高
大家知道那也是很貴的東西
再來冷門一點的
積架 茵菲妮笛
定位也很清楚
就是內行看門道外行看熱鬧
大概就是車界的TAG Ball
不知道的會覺得好奇
因為看起來肯定不便宜
了解後會驚訝到原來這麼貴
而凌志大概就是跟錶界一樣定位尷尬的精工一樣
seiko 一直幾千的也有
一隻十幾萬的也有
但是就是因為幾千就有的品牌
大家就會把它當作幾千元就可以買到的品牌
看到有人帶十幾萬的seiko你可能還會想笑…
就是這麼的尷尬
其他國產車大概就是石英錶等級
--
因為他雖然是定位在豪華品牌
但是他又賣了非常入門的的小型車
例如CT IS UX NX
都是非常便宜200有找
讓他的價值產生偏差
即使他也有賣LC RC LS GS等單價較高的車種
但是還是會被拉低平均
大家看到開凌志就以為在哪邊高就
結果一問之下
啊呀!原來是在搖飲料的而已啊
這時候對方的態度真的很讓人尷尬
會讓人不斷思考
到底是我職業太低賤還是車子太便宜
我覺得其實很好懂
如果以機械錶來說
上千萬那種跑車
麥拉倫 藍寶堅尼 法拉利
就如同江詩丹頓 PP AP這類的
使用者肯定是非富即貴
不是政商名流至少也是各領域權威
然後賓士寶馬這類的
就如同歐米茄 勞力士
社會大眾認同度非常高
大家知道那也是很貴的東西
再來冷門一點的
積架 茵菲妮笛
定位也很清楚
就是內行看門道外行看熱鬧
大概就是車界的TAG Ball
不知道的會覺得好奇
因為看起來肯定不便宜
了解後會驚訝到原來這麼貴
而凌志大概就是跟錶界一樣定位尷尬的精工一樣
seiko 一直幾千的也有
一隻十幾萬的也有
但是就是因為幾千就有的品牌
大家就會把它當作幾千元就可以買到的品牌
看到有人帶十幾萬的seiko你可能還會想笑…
就是這麼的尷尬
其他國產車大概就是石英錶等級
--
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跑車
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