Loup Ventures:Model 3可以改變世界 - 汽車

Yuri avatar
By Yuri
at 2017-07-15T01:13

Table of Contents

最著名的Apple分析師之一,Gene Munster

最近他的公司Loup Ventures發表了一份報告,裡面寫著Model 3可以改變世界

Munster在這份報告中選擇了一款很令人驚訝的車來對比

不是Chevy Bolt,而是Toyota Camry



Toyota Camry在長達14年的時間裡,都是美國最暢銷的汽車

單看成本,Camry比Model 3便宜約42%

但若從車價、保險、燃料費、保養等各方面來看,5年持有成本價差約只有13%

http://i.imgur.com/8xCCBJq.png

Munster總結說,擁有一輛Model 3比起擁有一輛Toyota Camry五年只貴了約13%

這是不是意味著Tesla可以在大眾市場獲得成功?

根據研究工作顯示,Model 3可以將Tesla的潛在市場擴展到僅在北美就有每年1100萬輛

若是Model 3可以在2025年前佔據這個潛在市場的25%

那麼每年將會替Tesla帶來約1050億美元的收入



而在客戶體驗上與品牌忠誠度方面,消費者報告所做的調查也顯示Tesla勝出

有91%的車主表示他們絕對會再次購買Tesla的汽車

最接近的品牌是第二名Porsche的84%

http://i.imgur.com/okazTaC.jpg

而隨著Tesla車輛的上市,越來越多人意識到擁有一輛Tesla的好處

這種"看到就想要"類似病毒傳染般的現象

可能會加速Model 3的需求上升

加上自動駕駛技術的發展,極可能會使人們忽略掉那五年持有成本13%的差異

Munster預測,Model 3這種價值與技術的結合有可能改變世界

加速電動車與自動駕駛車的發展



另外他也把Apple跟Tesla做了一個類比

Apple曾經被視為一個奢侈品牌但現在卻享有在主流市場上巨大的成功

iPhone是將Apple推向主流大眾的一個手段

Munster也預測,未來我們最終會回顧Model 3的推出,並將其與iPhone比較

iPhone已經被證明是大眾轉向使用行動計算裝置的催化劑

回顧2007年,iPhone年產50萬部,但到了2015年,Apple賣了2.32億部iPhone...


==============================================================================

這種計算持有成本的方式很有趣,在汽車租賃盛行的美國可能也更流行

再加上有多份研究報告顯示大約在2025年電動車平均成本就會低於燃油車

想像一下,若是購車時電動車比燃油車便宜、後續保養、燃料費等也更便宜

那只要家裡充電不是問題,那大部分人都會選擇比較便宜的那一方才是

加上現在外面的充電站點也越來越多、充電速度越來越快

燃油車原有的優勢正在快速消失當中

==============================================================================
來源:
https://goo.gl/cHGNWM

UNIVERSAL APPEAL: COULD TESLA MODEL 3 BE AS BIG A MASS MARKET HIT AS THE
TOYOTA CAMRY?

Posted on July 08, 2017 by Matt Pressman

We recently profiled Gene Munster, one of the most revered Wall Street
analysts that covers Apple. Munster has a five star rating and ranks a
stellar 21 out of 4,592 analysts on Tip Ranks (99.5th percentile). He's
been showing up on the financial networks discussing his outlook for
another tech innovator, Tesla. His company, Loup Ventures*, argues that
the "Model 3 could change the world" in their most recent research
report. Munster chose a surprising car to stack up against the Model 3.
No, not the Chevy Bolt — the Toyota Camry.


For 14 years running, Toyota Camry has been America's best-selling car.
That said, Loup Ventures compared the Model 3's total cost of ownership
with "the Toyota Camry because it’s a good example of an affordable
quality car sold in the U.S. At first glance, Camry is in a different
segment than the Model 3, given that a Camry costs an average of 42% less
than an average Model 3 and Camry is an ICE (internal combustion engine).
However, looking at total cost of ownership, the price gap closes based
on savings from fuel, insurance maintenance, and repairs, ultimately
yielding a 13% price difference over 5 years."


The Model 3's lower cost of ownership could allow Tesla to tap into a
bigger market than ever before. Munster concludes, "Owning a Model 3 is
only 13% more expensive than owning a Toyota Camry over a 5 year
period.... [so] based on our cost of ownership work, we believe the Model
3 expands Tesla’s addressable market to about 11m vehicles per year in
North America alone." Could this mean mass market success for Tesla? "If
Tesla captures 25% of this 11 million vehicle addressable market by 2025,
Tesla would generate $105 billion in annual revenue from the Model 3."


With a smaller-than-expected price difference, which car is the better
value? "Tesla wins over a Camry when it comes to customer experience, due
to its acceleration, Autopilot, elimination of gas station stops, and the
high-quality entertainment system. There is evidence of this in a
Consumer Reports survey, where 91% of Tesla owners state they would
'definitely' buy their cars again, the highest rating of any automaker.
The next two closest automakers were Porsche at 84% and Audi at 77%."
Meanwhile, Toyota came in fifth place with 76%.


And don't forget the viral nature of Tesla ownership: "As more Teslas
find their way onto the road, the general public will become increasingly
aware of the benefits of Tesla ownership and likely view the 13% total
cost of ownership difference as insignificant. We expect this 'see it and
want it' phenomenon to cause an acceleration in Model 3 demand." This, in
turn, could open up the coveted Tesla brand to the masses. Munster
predicts, "the Model 3's value, in combination with its technology, has
the potential to change the world and accelerate the adoption of electric
and autonomous vehicles."


As Tesla's Autopilot is perfected, Big Auto will be left behind:
"Detroit, Japan, and German car manufacturer feature shortfalls will
compound around the end of 2020 when Tesla adds autonomy to approximately
2 million Teslas on the road virtually overnight... Note that every Tesla
sold today has the hardware for full autonomy. When Tesla turns on full
autonomy, we believe the market will tip away from traditional autos to
Tesla." A trip down memory lane might be in order — perhaps Apple vs.
Nokia could soon resemble Tesla vs. Toyota.


As before, Munster draws a corollary between Apple and Tesla. Apple, once
seen as a niche pricey brand, now enjoys massive mainstream success. The
iPhone was what pushed Apple out to a universal audience. And Munster
forecasts, "we will eventually look back at the launch of the Model 3 and
compare it to the iPhone, which proved to be the catalyst for the shift
to mobile computing... Looking back at the iPhone in 2007 it was a
stretch to envision the company producing 50m phones a year, but in 2015,
the company sold 232m units."

--

All Comments

Mary avatar
By Mary
at 2017-07-17T07:35
Model 3不止可以改變世界 還可以減緩全球暖化 還可以
減少污染跟噪音 樓下快買
Noah avatar
By Noah
at 2017-07-19T22:16
已有model x
Ursula avatar
By Ursula
at 2017-07-24T19:55
樓上XD
Charlotte avatar
By Charlotte
at 2017-07-28T17:50
想買 但是買不買得到是問題
Blanche avatar
By Blanche
at 2017-08-01T11:05
同意,但應該還有一陣子,充電站數量可以靠錢砸,充電速度
Olga avatar
By Olga
at 2017-08-06T10:48
可能要壓到跟汽油差不多等級
Bethany avatar
By Bethany
at 2017-08-09T02:11
預購+1 希望後年交車 這樣可以多存一點....
Hardy avatar
By Hardy
at 2017-08-13T01:06
可是瑞凡 apple賺到翻 tesla還在虧 還需要政策補助才賣得好
Tristan Cohan avatar
By Tristan Cohan
at 2017-08-16T05:22
這篇沒辦法...有點過度造神了
Edwina avatar
By Edwina
at 2017-08-16T07:13
3的市場反應還未明 但連CEO都跳出來強調定位
可見目前醞釀的期待是過高的
Donna avatar
By Donna
at 2017-08-16T13:52
或許會寫下EV史上新的一頁 但要挑戰現存王者改變世界
這個類比的太過頭了...
Mason avatar
By Mason
at 2017-08-20T22:37
tesla已經10幾年了.... 話說香港那篇你都沒回耶 XD
Carolina Franco avatar
By Carolina Franco
at 2017-08-23T11:21
我看好特斯拉會是21世紀初的新福特
Kumar avatar
By Kumar
at 2017-08-25T03:09
文不錯 但要小心 他拿Apple類比Tesla 外加 拿IOS類比
Mary avatar
By Mary
at 2017-08-26T21:04
道路使用經驗 不過文章的重點應該是 電動車的保養很便
David avatar
By David
at 2017-08-31T03:32
宜 畢盡馬達零件少內燃機八成
Jessica avatar
By Jessica
at 2017-09-04T15:30
這篇的表.3 五年免維修 似乎樂觀過頭
Oscar avatar
By Oscar
at 2017-09-07T05:45
電動機車的零件就少引擎的很多啊,保養也少
Enid avatar
By Enid
at 2017-09-09T15:01
而且model3價錢跟bmw差不多,其實很划得來
Vanessa avatar
By Vanessa
at 2017-09-11T03:42
以目前來講,秒選蓋美麗
Jessica avatar
By Jessica
at 2017-09-11T06:12
想買model 3 充電問題 還沒研究好
Andrew avatar
By Andrew
at 2017-09-11T23:33
維護週期可以統計,沒數據他敢亂說?
Ethan avatar
By Ethan
at 2017-09-14T09:08
坐竟然挑Camry來打,等缸妹出現
Edith avatar
By Edith
at 2017-09-18T14:01
還沒量產就把妥善率弄成100也太唬爛,半年後就知道了
Robert avatar
By Robert
at 2017-09-21T16:39
希望下一台車能開電動車嘍 目前充電站還不夠的
Isabella avatar
By Isabella
at 2017-09-22T03:21
20-80%對電池好是總電量
相信Tesla已經把使用者可用區間設定在這區間內
Suhail Hany avatar
By Suhail Hany
at 2017-09-26T02:51
30分的充電快到沒辦法好好吃頓飯
Linda avatar
By Linda
at 2017-09-30T12:29
保固跟妥善可以掛一起那應該全世界車廠妥善率都100了X
Victoria avatar
By Victoria
at 2017-10-02T09:33
DD 神邏輯
Hazel avatar
By Hazel
at 2017-10-07T03:04
我只希望可以改變癌董就夠了
Connor avatar
By Connor
at 2017-10-08T01:47
妥善率不要太期待啦 ...
Xanthe avatar
By Xanthe
at 2017-10-12T00:33
以前以為e大車主無腦挺 現在才發現什麼叫 真 特粉
Edward Lewis avatar
By Edward Lewis
at 2017-10-14T10:49
光看標題 我真的會以為model 3能飛天遁地勒 不過就一台改成
吃電的交通工具車而已 是能改變人類什麼事阿? 從跑加油站到
改成跑充電站這樣? 更何況還未量產上市 也太神話它了吧
Daniel avatar
By Daniel
at 2017-10-17T12:12
樓上不要讓原po森七七
Ivy avatar
By Ivy
at 2017-10-21T22:57
特斯拉推就對了,不可質疑的 mu神
Agnes avatar
By Agnes
at 2017-10-23T22:10
光是少了八成零件這件事就可以改變世界了,等到市佔大幅
提升時,整個產業鏈都會改變。
Olive avatar
By Olive
at 2017-10-24T10:23
某樓有夠好笑 iphone也不過是一支手機 是能改變世界
什麼
Rosalind avatar
By Rosalind
at 2017-10-25T17:33
是啊 煤燈到電燈也沒什麼嘛 一樣就改個燃料源啊
Connor avatar
By Connor
at 2017-10-29T03:29
但台灣不會接受的
Genevieve avatar
By Genevieve
at 2017-11-02T06:13
產量大銷售多就能越便宜,還蠻有可能和一般汽車售價相當
下一台車大概就model 3了吧
Damian avatar
By Damian
at 2017-11-03T22:24
我不會 我會等他出二代XD
Kelly avatar
By Kelly
at 2017-11-06T07:27
panasonic一直在放新電池消息出來 電池組的升級是可預期
Michael avatar
By Michael
at 2017-11-06T16:11
的 雖然不一定只放在tesla 但這代表續行更好 充電更快的
Andy avatar
By Andy
at 2017-11-07T17:05
技術已經有了 等正式上產線後才會真正跟燃油車全面競爭
Charlie avatar
By Charlie
at 2017-11-09T14:30
沒意外下一部就是電動車然後就回不去惹
Emma avatar
By Emma
at 2017-11-12T01:03
真的有些人觀念跟老人一樣
Andy avatar
By Andy
at 2017-11-14T03:10
我一年前就訂車了,但如果model 3真的沒有儀表板,只能退
Elvira avatar
By Elvira
at 2017-11-16T20:00
車了!而且內裝質感有點弱
Daniel avatar
By Daniel
at 2017-11-18T14:51
就真的沒有阿= =
Carol avatar
By Carol
at 2017-11-19T04:41
拿iphone來比 是有事嗎 智慧型手機的使用方式跟傳統按鍵手機
差這麼多 智慧型搭配網路 提供那麼多功能 哪是傳統手機能比
Blanche avatar
By Blanche
at 2017-11-22T19:26
的 電動車多啥? 自駕嗎 這些燃油車好像都作得到耶 扯電動車
零件少的 跟這有什麼關係 你智慧型手機的零件有比3310少喔~
Erin avatar
By Erin
at 2017-11-24T19:22
馬達跟內燃機是一樣嗎?零件少就是優點啊這有什麼好爭議

受限停車位的選車問題!!

Sandy avatar
By Sandy
at 2017-07-15T00:46
小弟目前家住巷弄1樓,門口停車(2004_sentra),最近家中有新成員報到 考慮換台5+2人座,但又考慮車體不能太大,怕會停不進來。 大概簡述一下,我家是位於and#34;弄and#34;,只有一個出入口,停車必須倒車進, 因前面左右都有鄰居的車,所以需先通過鄰居的車才能停 ...

CRV5 開啟APPLE CarPlay

Hamiltion avatar
By Hamiltion
at 2017-07-15T00:35
https://tinyurl.com/yde4aynu 嘉偉晚上分享的影片 直接交大家如何用原廠螢幕功能 直接開啟APPLE CarPlay 這樣也讓未來準車主多了這項功能 只是不知道為何原廠要把這功能鎖起來? - ...

suzuki baleno 1.0 菜單健檢

Queena avatar
By Queena
at 2017-07-15T00:19
大家好 看了3個月的車了 最後鎖定這台車 去台中展示間的業務 一聽到我指名要baleno 就開門見山問我是不是有做功課 我說有 他二話不囉說 直接列出菜單給我 請大家幫忙看一下 車 698000 藍(顏色很缺 有做好等兩個月以上心理準備) 不折價 不打算改裝車機 送 1.升級皮椅 2.3M ...

1.0t比1.5na好在哪?

Ingrid avatar
By Ingrid
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※ 引述《ape0621 (傑)》之銘言: : 1.0t 比1.5 na 省油 動力輸出稍微好一點 : 省稅金 : 但是稅金的差價保養費用就打平了 : 一公升低速油耗就好個1點多 最多到2 : 車價一開始就差了快20萬 : 賣了二手價又比較差 : 這就是買渦輪的買家想要的嗎 : 還是你們想要的是?? 請問哪 ...

多重帳號查詢 (Car 2017/5/27)

Una avatar
By Una
at 2017-07-14T23:44
※ [本文轉錄自 ID_Multi 看板 #1POkKO5Q ] 作者: Makotoyen (暫離。) 看板: ID_Multi 標題: Re: [申請] 多重帳號查詢 (Car 2017/5/27) 時間: Mon Jul 10 10:23:18 2017 判定為同人持有 viva5559,yan90 ...