subaru當年為何要將硬皮鯊國產化? - 房車
By Zenobia
at 2018-05-25T20:51
at 2018-05-25T20:51
Table of Contents
時間拉到1999年,當時的台客車不外乎是civic3,三菱lancer,virage,
galant,裕隆的霹靂馬,subaru的硬皮鯊(impreza gt)儘管馬力強大(218匹)
改裝潛力也夠,但因是進口車且要110萬,因此開它在路上胚的畢竟是少數.
只是,那年的subaru與負責生產相關車款的大慶居然宣布硬皮鯊國產化,
一台性能車國產化這在以前與現在都是空前絕後的,
問題是那時subaru在房車市場銷售不佳,硬皮鯊國產化也只能吸引一些屁孩來買
對於提升銷量幫助有限,反而還會賠上形象(裕隆會把霹靂馬停產也是這個原因)
假若企業高層有遠見絕對不會去搞這種腦殘策略吧,
可偏偏subaru卻是硬要搞,結果造就了那幾年的鯊魚之亂,
也讓大慶倒掉,subaru的形象重創,一直到現在還沒辦法完全恢復,
實在想不通subaru當年為何要讓負責生產的大慶搞硬皮鯊國產化?
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