Tesla超越BMW Lexus為美國第一大豪華車廠 - 汽車
By Agatha
at 2019-01-04T13:11
at 2019-01-04T13:11
Table of Contents
※ 引述《Scape (缺鈣缺很大)》之銘言:
: 來源:(富比士)
: https://goo.gl/sYddy5
: Tesla Is Now America's Number One Premium Automotive Company, Outsells BMW,
: Lexus In Q4
:
: Tesla 第四季銷量超越BMW、Lexus,成為美國第一大豪華汽車公司
:
: Despite legal and financial struggles, Tesla managed to cross the 2018
: finishing line well ahead of all its competitors in the U.S. premium
: automotive market, including prestigious carmaker brands such as
: Mercedes-Benz, BMW, Lexus, Infiniti, and Acura.
: 儘管在法律和金融方面遇到困難,但Tesla 還是在領先美國高級汽車市場的所
: 有競爭對手的情況下成功地跨了2018年的終點線。包括Mercedes-Benz、BMW、
: Lexus、Infiniti、和Acura 等知名品牌。
:
: Today, the Silicon Valley automaker disclosed that it delivered more than
: 90,000 vehicles for the last quarter of 2018—8% more than in the third
: quarter, which was already an all-time-high for the company—including 63,150
: Model 3 (+13% from Q3), 13,500 Model S, and 14,050 Model X vehicles.
: 今天,來自矽谷的汽車製造商披露,它在2018年最後一個季度交付了超過九萬輛
: 汽車,比第三季增加了8%,這已經是該公司的歷史新高 - 包括63150輛 Model 3
: (比第三季多13%)、13500輛Model S、和14050輛 Model X。
:
: As previously reported, Tesla outsold Mercedes-Benz in the U.S. in the third
: quarter and my company, Atherton Research expected Tesla to also outsell BMW
: in the last quarter of 2018 as the American car company accelerates its
: production cadence.
: 正如之前報導的那樣,Tesla 在第三季度在美國超過Mercedes-Benz,而我的公
: 司Atherton Research 也預計Tesla 在2018年最後一個季度也將超過BMW,因為
: 這家美國汽車公司正在加速其生產節奏。
:
: Well, I can confirm today, exclusively for Forbes readers, that Tesla is
: officially the #1 premium automotive company in the U.S. outselling BMW and
: Lexus by a wide margin.
: 好吧,我今天可以向Forbes 讀者證實,Tesla 正式成為美國排名第一的高級汽
: 車公司,大幅超越BMW 和Lexus。
:
: Our estimate indicates that the Bavarian luxury car maker sold about 80,000
: BMW-branded vehicles (cars and SUVs) in the final quarter of the year, around
: 10,000 fewer than Tesla—the German automaker is expected to announce its
: official sales numbers in the coming days.
: 我們的估計顯示,這家巴伐利亞豪華汽車製造商(指BMW)在今年最後一個季度
: 銷售了約八萬輛BMW(cars and SUVs),比Tesla 少了約一萬輛 - 這家德國汽
: 車製造商預計將在未來幾天公佈其官方銷售數據。
:
: And the gap between the electric car maker—which by the way also sells solar
: panels and clean energy storage—and its competitors is widening as Tesla
: continues to increase its production rate, expands to international markets
: (deliveries to Europe and China will start next month), offers a leasing
: option for the Model 3 and reduces the price of its vehicles (read more about
: it below).
: 隨著Tesla 繼續提高其生產率,擴展到國際市場(下個月將開始向歐洲和中國
: 交貨),電動車製造商(其中也銷售太陽能電池板和清潔能源存儲電池)及其
: 競爭對手之間的差距正在擴大),為Model 3 提供租賃選項並降低其車輛價格
: (詳見下文)。
:
: In 2018, Tesla delivered more than 245,000 vehicles (145,846 Model 3 and
: 99,394 Model S and X), almost as many vehicles as it did in all its prior
: years combined.
: 在2018年,Tesla 交付了超過24.5萬輛汽車(145846輛Model 3 和99394輛S&X),
: 幾乎與前幾年的總和一樣多。
:
: In a statement, the Palo Alto-based carmaker confirmed that last year was
: also the first time in decades that an American car – the Model 3 – was the
: best-selling premium vehicle in the U.S. for the full year, "with U.S. sales
: of Model 3 roughly double those of the runner-up."
: 總部位於Palo Alto 的汽車製造商在一份聲明中證實,去年也是幾十年來第一
: 次有美國汽車 - Model 3 - 是全年最暢銷的豪華車,同時“Model 3 的美國銷
: 量大致是亞軍的兩倍。“
:
: Tesla also announced that starting today, it will reduce the price of its
: Model S, Model X and Model 3 vehicles in the U.S. by $2,000 to partially
: absorb the reduction of the federal electric-vehicle (EV) tax credit, which,
: as of January 1st, dropped from $7,500 to $3,750.
: Tesla 還宣布,從今天開始,它將使其在美國的Model S、Model X、和Model 3
: 價格降低2000美元,以部分吸收聯邦電動車輛(EV)從1月1號後從7500美元下降
: 至3750美元的稅收抵免的減少。
:
: Atherton Research's Take
: As we expected and wrote two months ago, Tesla has now become in the fourth
: quarter of 2018 the number 1 luxury automaker in America both in sales
: volume, outselling Lexus and BMW, and revenue—a remarkable milestone, for a
: 15-year-old company with just 3 models and no dealer network.
: 正如我們在兩個月前所預期和報導的那樣,Tesla 現在已經成為2018年第四季度
: 美國排名第一的豪華汽車製造商,銷量和營收都超過Lexus 和BMW - 這是一個非
: 凡的里程碑,特別是對於一間只有15歲、只賣三種車款、且沒有經銷網路的公司
: 來說。
:
: For 2019, we predict that Tesla's growing sales trend will continue and that
: the Silicon Valley automaker will outsell all its competitors in the U.S.
: premium vehicle category for the full year.
: 對於2019年,我們預測Tesla 不斷增長的銷售趨勢將繼續,並且矽谷汽車製造商
: 將在全年贏過美國豪華車類別的所有競爭對手。
:
: As Tesla ramps up production and deliveries in Europe, German automakers
: including Mercedes-Benz, BMW, Audi, and Porsche, will start feeling intense
: competitive pressure in their home market as they struggle to transition to
: full-electric vehicles.
: 隨著Tesla 在歐洲增加產量和交付量,包括Mercedes-Benz、BMW、Audi、和Porsche
: 在內的德國汽車製造商將開始在本土市場面臨激烈的競爭壓力,因為他們正在努
: 力過渡到全電動汽車。
:
: Indeed, despite announcing billions of dollars of investments in electric
: technologies over the next few years, we don't expect German automakers to
: deliver anything that will seriously compete with Tesla's current
: all-electric and semi-autonomous vehicle lineup before 2020 at the earliest.
: 事實上,儘管宣布了將會在未來幾年內投資數十億美元的發展電動車技術,但我
: 們並不認為德國汽車製造商可以在2020年之前提供任何真正能與Tesla 目前的全
: 電動和半自動駕駛汽車陣容競爭的產品。
:
: And that's before any additional price reductions and innovations Tesla could
: announce in the meantime.
: 而且這還沒考慮到Tesla 有可能在此期間提供降價或是創新、車輛改款。
:
: Finally, although we believe that the $2,000 price cut that Tesla announced
: today will affect the bottom line of the American automaker in the current
: first quarter of 2019, it will also help keep demand strong.
: 最後,儘管我們認為Tesla 今天宣布的2000美元降價將影響到2019年第一季度,
: 但它也將有助於保持強勁的需求。
:
: The federal EV tax credit will drop again on July 1st, from $3,750 to $1,875.
: By then, we expect Tesla to release the long-promised $35,000 Model 3 base
: version alongside more details about its all-electric pick-up truck and the
: Model Y crossover, which the final prototype was approved for production last
: October.
: 聯邦電動汽車稅收抵免將在7月1日再次下降,從3750美元降至1875美元。到那
: 時,我們預計Tesla 將發布承諾很久了的35000美元Model 3 基礎版以及有關其
: 全電動皮卡和最終原型機已於去年10月批准生產的跨界車Model Y 的更多細節。
:
: =====================================================================
: Tesla 憑著Model 3 終於在自家美國市場拿回幾十年都未曾有過的豪華車銷量第一
: 用一款車、一年半的時間(Model 3 2017年7月底開始交車)全面打趴德日豪華車車廠
: 現在要開始向歐洲發貨了,進攻BBA 的大本營
: Model 3 能否在歐洲複製美國的成功經驗?只能繼續看下去了
我查了一下所謂豪華車的定義
一般大約是說配備先進豪華
大家說內裝質感,用料好,可以算是豪華
至於配備先進,特斯拉絕對有這個資格
高科技螢幕跟操作,炫目也先進,跟許多豪華車等級一樣
至於性能先進與否
特斯拉性能絕對夠資格稱做先進
當然這定義一定很模糊
因為20年前的保時捷內裝性能是豪華車
可是20年後以他的內裝跟特斯拉比,一定不能比
但是在普遍的原則上,至少一定要在配備性能上能有一定的水準
特斯拉大家都說內裝不怎麼樣,但是其他地方符合先進跟科技
最重要的是,宣稱豪華車之後,大家買不買單
很顯然大家認同這品牌可以稱做豪華車
通常豪華車要配備性能優異,就代表高價
但是反過來說也有豪華車品牌出個入門車
配備陽春到不行
還是一個原因,除了自己宣稱外,還得看市場認不認同
我們也有屬於自己的豪華智慧車
東方梅巴赫
https://www.mobile01.com/newsdetail/8597/maybach-62-luxgen7-ceo
https://imgur.com/hF4Djs4.jpg
至於有沒有獲得認同呢?
至少銷量是豪華車等級,沒毛病
--
: 來源:(富比士)
: https://goo.gl/sYddy5
: Tesla Is Now America's Number One Premium Automotive Company, Outsells BMW,
: Lexus In Q4
:
: Tesla 第四季銷量超越BMW、Lexus,成為美國第一大豪華汽車公司
:
: Despite legal and financial struggles, Tesla managed to cross the 2018
: finishing line well ahead of all its competitors in the U.S. premium
: automotive market, including prestigious carmaker brands such as
: Mercedes-Benz, BMW, Lexus, Infiniti, and Acura.
: 儘管在法律和金融方面遇到困難,但Tesla 還是在領先美國高級汽車市場的所
: 有競爭對手的情況下成功地跨了2018年的終點線。包括Mercedes-Benz、BMW、
: Lexus、Infiniti、和Acura 等知名品牌。
:
: Today, the Silicon Valley automaker disclosed that it delivered more than
: 90,000 vehicles for the last quarter of 2018—8% more than in the third
: quarter, which was already an all-time-high for the company—including 63,150
: Model 3 (+13% from Q3), 13,500 Model S, and 14,050 Model X vehicles.
: 今天,來自矽谷的汽車製造商披露,它在2018年最後一個季度交付了超過九萬輛
: 汽車,比第三季增加了8%,這已經是該公司的歷史新高 - 包括63150輛 Model 3
: (比第三季多13%)、13500輛Model S、和14050輛 Model X。
:
: As previously reported, Tesla outsold Mercedes-Benz in the U.S. in the third
: quarter and my company, Atherton Research expected Tesla to also outsell BMW
: in the last quarter of 2018 as the American car company accelerates its
: production cadence.
: 正如之前報導的那樣,Tesla 在第三季度在美國超過Mercedes-Benz,而我的公
: 司Atherton Research 也預計Tesla 在2018年最後一個季度也將超過BMW,因為
: 這家美國汽車公司正在加速其生產節奏。
:
: Well, I can confirm today, exclusively for Forbes readers, that Tesla is
: officially the #1 premium automotive company in the U.S. outselling BMW and
: Lexus by a wide margin.
: 好吧,我今天可以向Forbes 讀者證實,Tesla 正式成為美國排名第一的高級汽
: 車公司,大幅超越BMW 和Lexus。
:
: Our estimate indicates that the Bavarian luxury car maker sold about 80,000
: BMW-branded vehicles (cars and SUVs) in the final quarter of the year, around
: 10,000 fewer than Tesla—the German automaker is expected to announce its
: official sales numbers in the coming days.
: 我們的估計顯示,這家巴伐利亞豪華汽車製造商(指BMW)在今年最後一個季度
: 銷售了約八萬輛BMW(cars and SUVs),比Tesla 少了約一萬輛 - 這家德國汽
: 車製造商預計將在未來幾天公佈其官方銷售數據。
:
: And the gap between the electric car maker—which by the way also sells solar
: panels and clean energy storage—and its competitors is widening as Tesla
: continues to increase its production rate, expands to international markets
: (deliveries to Europe and China will start next month), offers a leasing
: option for the Model 3 and reduces the price of its vehicles (read more about
: it below).
: 隨著Tesla 繼續提高其生產率,擴展到國際市場(下個月將開始向歐洲和中國
: 交貨),電動車製造商(其中也銷售太陽能電池板和清潔能源存儲電池)及其
: 競爭對手之間的差距正在擴大),為Model 3 提供租賃選項並降低其車輛價格
: (詳見下文)。
:
: In 2018, Tesla delivered more than 245,000 vehicles (145,846 Model 3 and
: 99,394 Model S and X), almost as many vehicles as it did in all its prior
: years combined.
: 在2018年,Tesla 交付了超過24.5萬輛汽車(145846輛Model 3 和99394輛S&X),
: 幾乎與前幾年的總和一樣多。
:
: In a statement, the Palo Alto-based carmaker confirmed that last year was
: also the first time in decades that an American car – the Model 3 – was the
: best-selling premium vehicle in the U.S. for the full year, "with U.S. sales
: of Model 3 roughly double those of the runner-up."
: 總部位於Palo Alto 的汽車製造商在一份聲明中證實,去年也是幾十年來第一
: 次有美國汽車 - Model 3 - 是全年最暢銷的豪華車,同時“Model 3 的美國銷
: 量大致是亞軍的兩倍。“
:
: Tesla also announced that starting today, it will reduce the price of its
: Model S, Model X and Model 3 vehicles in the U.S. by $2,000 to partially
: absorb the reduction of the federal electric-vehicle (EV) tax credit, which,
: as of January 1st, dropped from $7,500 to $3,750.
: Tesla 還宣布,從今天開始,它將使其在美國的Model S、Model X、和Model 3
: 價格降低2000美元,以部分吸收聯邦電動車輛(EV)從1月1號後從7500美元下降
: 至3750美元的稅收抵免的減少。
:
: Atherton Research's Take
: As we expected and wrote two months ago, Tesla has now become in the fourth
: quarter of 2018 the number 1 luxury automaker in America both in sales
: volume, outselling Lexus and BMW, and revenue—a remarkable milestone, for a
: 15-year-old company with just 3 models and no dealer network.
: 正如我們在兩個月前所預期和報導的那樣,Tesla 現在已經成為2018年第四季度
: 美國排名第一的豪華汽車製造商,銷量和營收都超過Lexus 和BMW - 這是一個非
: 凡的里程碑,特別是對於一間只有15歲、只賣三種車款、且沒有經銷網路的公司
: 來說。
:
: For 2019, we predict that Tesla's growing sales trend will continue and that
: the Silicon Valley automaker will outsell all its competitors in the U.S.
: premium vehicle category for the full year.
: 對於2019年,我們預測Tesla 不斷增長的銷售趨勢將繼續,並且矽谷汽車製造商
: 將在全年贏過美國豪華車類別的所有競爭對手。
:
: As Tesla ramps up production and deliveries in Europe, German automakers
: including Mercedes-Benz, BMW, Audi, and Porsche, will start feeling intense
: competitive pressure in their home market as they struggle to transition to
: full-electric vehicles.
: 隨著Tesla 在歐洲增加產量和交付量,包括Mercedes-Benz、BMW、Audi、和Porsche
: 在內的德國汽車製造商將開始在本土市場面臨激烈的競爭壓力,因為他們正在努
: 力過渡到全電動汽車。
:
: Indeed, despite announcing billions of dollars of investments in electric
: technologies over the next few years, we don't expect German automakers to
: deliver anything that will seriously compete with Tesla's current
: all-electric and semi-autonomous vehicle lineup before 2020 at the earliest.
: 事實上,儘管宣布了將會在未來幾年內投資數十億美元的發展電動車技術,但我
: 們並不認為德國汽車製造商可以在2020年之前提供任何真正能與Tesla 目前的全
: 電動和半自動駕駛汽車陣容競爭的產品。
:
: And that's before any additional price reductions and innovations Tesla could
: announce in the meantime.
: 而且這還沒考慮到Tesla 有可能在此期間提供降價或是創新、車輛改款。
:
: Finally, although we believe that the $2,000 price cut that Tesla announced
: today will affect the bottom line of the American automaker in the current
: first quarter of 2019, it will also help keep demand strong.
: 最後,儘管我們認為Tesla 今天宣布的2000美元降價將影響到2019年第一季度,
: 但它也將有助於保持強勁的需求。
:
: The federal EV tax credit will drop again on July 1st, from $3,750 to $1,875.
: By then, we expect Tesla to release the long-promised $35,000 Model 3 base
: version alongside more details about its all-electric pick-up truck and the
: Model Y crossover, which the final prototype was approved for production last
: October.
: 聯邦電動汽車稅收抵免將在7月1日再次下降,從3750美元降至1875美元。到那
: 時,我們預計Tesla 將發布承諾很久了的35000美元Model 3 基礎版以及有關其
: 全電動皮卡和最終原型機已於去年10月批准生產的跨界車Model Y 的更多細節。
:
: =====================================================================
: Tesla 憑著Model 3 終於在自家美國市場拿回幾十年都未曾有過的豪華車銷量第一
: 用一款車、一年半的時間(Model 3 2017年7月底開始交車)全面打趴德日豪華車車廠
: 現在要開始向歐洲發貨了,進攻BBA 的大本營
: Model 3 能否在歐洲複製美國的成功經驗?只能繼續看下去了
我查了一下所謂豪華車的定義
一般大約是說配備先進豪華
大家說內裝質感,用料好,可以算是豪華
至於配備先進,特斯拉絕對有這個資格
高科技螢幕跟操作,炫目也先進,跟許多豪華車等級一樣
至於性能先進與否
特斯拉性能絕對夠資格稱做先進
當然這定義一定很模糊
因為20年前的保時捷內裝性能是豪華車
可是20年後以他的內裝跟特斯拉比,一定不能比
但是在普遍的原則上,至少一定要在配備性能上能有一定的水準
特斯拉大家都說內裝不怎麼樣,但是其他地方符合先進跟科技
最重要的是,宣稱豪華車之後,大家買不買單
很顯然大家認同這品牌可以稱做豪華車
通常豪華車要配備性能優異,就代表高價
但是反過來說也有豪華車品牌出個入門車
配備陽春到不行
還是一個原因,除了自己宣稱外,還得看市場認不認同
我們也有屬於自己的豪華智慧車
東方梅巴赫
https://www.mobile01.com/newsdetail/8597/maybach-62-luxgen7-ceo
https://imgur.com/hF4Djs4.jpg
至於有沒有獲得認同呢?
至少銷量是豪華車等級,沒毛病
--
All Comments
By Noah
at 2019-01-08T02:39
at 2019-01-08T02:39
By Necoo
at 2019-01-11T16:12
at 2019-01-11T16:12
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at 2019-01-11T18:38
at 2019-01-11T18:38
By Daph Bay
at 2019-01-12T19:05
at 2019-01-12T19:05
By Oscar
at 2019-01-16T10:55
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