你也被騙了嗎?原來「關門聲」都是假的! - 汽車
By Rachel
at 2020-08-26T19:46
at 2020-08-26T19:46
Table of Contents
原文連結:
https://www.lian-car.com/articles/read/32664.html
原文內容:
你也被騙了嗎?原來「關門聲」都是假的!跟車體紮實度一點關係都沒有
BY 郭正浩 @ 24 August 2020
向來消費者都會以“關門聲”來判斷車輛組裝是否紮實、車體結構是否夠強等等,甚至不
少車商、甚至媒體也都會以此作根據來推薦或是評論。「恩!聽聽這個關門聲,真的很扎
實!」
事實上在過去的研究調查中就發現,原先以為“引擎聲”會是影響消費者喜愛車輛與否的
關鍵,但實際的數據顯示,“關門聲”乃是消費者判斷車輛好壞的第一個主觀原因,這也
造就了車廠開始致力於打造符合品牌價值的“關門聲”。
根據BBC的報導,“關門聲”會受到車廠重視起源在21世紀初期,當初全球最大汽車市場
“美國”,將原本的安全法規做了調整,迫使車廠必須在車門上加裝更多的鋼樑用以符合
標準。而為了抵銷增加的重量,車廠將車門上其他部分做了材質或設計上的改變,而這造
就了關門聲音與原本不同,造成消費者喜愛車輛的程度增加或減少。
據信第一個開始針對關門聲音進行研究的乃是“福特”,事實上福特本就在許多車輛細節
上進行非常深入細化的研究。而在車廠意識到關門聲對於消費者喜愛車輛的程度有著明顯
影響之時,所有品牌都成立了專門的研究單位、甚至是研究中心,開始研究關門聲與車上
所有會發出的聲音。
史丹佛大學音樂與聲學研究中心教授Jonathan Berger表示,汽車工程師一直在致力製造
各種“人造聲音”。「請想像一下兩塊金屬(意即車門與車體)撞擊在一起的聲音,事實
上真正的關門聲跟現在所能聽到的完全不同,實際上的關門聲要來的更高頻與清脆。」
「但是根據研究顯示,人們會認為高頻且簡短的關門聲代表“品質不好”,相反的,低沈
且帶有餘音的聲音會讓人覺得“具有價值”。」
來自賓士(Mercedes)的聲音質量和設計經理Tobias Beitz 曾在接受採訪時表示,關門
聲與車門重量、甚至是組裝紮實度都沒有關係,關門聲主要是透過門閂、密封條、門體架
構來組成,同時車廠會在車門內部與鈑金上設計許多不同的隔音件,例如橡膠墊或隔音泡
沫,來確保不需要的聲音能被阻隔、吸收與過濾,再藉由門閂(俗稱六角鎖)內設計的減
壓裝置,讓關門時的門閂撞擊點會出現在正確位置,進而提供品牌想要製造的關門聲。
「把整個車門想像成吉他,車門是共鳴箱,每次關門就等於在“彈吉他”,我們做的事情
就是確保這把吉他能夠發出我們想要的聲音。」。「不只是關門聲,車上發出的所有聲音
都是被設計過的,這是心理學,這就是我的工作。」Jonathan Berger向記者說道。
所以,千萬別再用“關門聲”來評斷車體結構是否夠強、組裝是否扎實,這完全都是假的
!
心得/說明:(30字以上)
可是很多人還是聽關門聲決定呀。畢竟心靈紮實度還是要顧。
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
--
戰爭結束後我就要回鄉下結婚了。
看,這是我女朋友的相片,她已經懷孕了。
回國後我打算做捕蝦的生意,說不定商○週刊會來採訪。
咦?有人按鈴說要來查水表,我去開個門。
--
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