傳聞Audi與Fiat討論收購Alfa - Audi
By Caitlin
at 2013-04-02T12:53
at 2013-04-02T12:53
Table of Contents
http://wardsauto.com/
management-amp-strategy/alfa-part-rumored-fiat-audi-discussions-sources-say
縮: http://ppt.cc/BIfl
VAG 之前就宣稱
還要再購入一個品牌
這回兩集團 CEO 會談
除了可能涉及 Alfa 的品牌
還有一間 Fiat 組裝工廠
以及 Magneti Marelli 汽車零部件供應商
Fiat可能是因為要完成對 Chrysler 的收購
出脫部份資產以及品牌 以籌措資金
Audi 品牌定位與 Alfa 有某種程度的重疊
購入 Alfa 可能在品牌上 對Audi/VAG集團內產品定位的豐富幫助不大
Alfa 目前相對專長於大動力前驅車的操控
對於 Audi 產品線中的前驅車調教 或許有幫助
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Audi
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