勞斯萊斯:充電和奢華品牌形象不符,只是 - 特斯拉
By Yedda
at 2020-09-25T10:33
at 2020-09-25T10:33
Table of Contents
原文連結:https://bit.ly/2HvWf4U
原文內容:
勞斯萊斯:充電和奢華品牌形象不符,只是環保法規迫使我們必須推出電動車
特斯拉領銜的電動車浪潮讓各大車廠都很難置身事外,但頂級奢華車廠勞斯萊斯
(Rolls-Royce) 對於推出電動車卻顯得意興闌珊,因為勞斯萊斯認為他們的客戶對電動
車沒有需求,而且充電本身就與勞斯萊斯的頂級奢華形象並不相符。
https://bit.ly/3cwrIz7
勞斯萊斯並非完全沒有去鑽研電動車領域,事實上,早在 2011 年該品牌就推出實驗性質
的純電動豪華房車 102EX EV,搭載 71kWh 鋰電池和兩組最大出力 145Kw 的電動馬達,
可提供 389 hp 馬力、最大 200 公里的行駛距離 ,零百加速 8 秒,極速則限制在 160
km/h。
但勞斯萊斯後續意識到電動車技術仍有其限制 (尤其是續航里程方面),既有客戶族群對
電動車也不感興趣,勞斯萊斯也就不在電動車領域大量投入資源和心力。
https://bit.ly/2RTnNDg
https://bit.ly/2HmJF7Q
但最新的消息指出,勞斯萊斯後續依然有推出電動車的打算,只不過推出時程並不明確,
官方僅表示會在這 10 年之內,也就是 2030 年之前,會直接推出全電動車款,不會再用
插電油電車過渡。
這個決定,並不是因為勞斯萊斯想通了或客戶需求改變、技術有所突破,而是為了迎合許
多國家和城市制定的新環保法規。
https://bit.ly/3cswwWi
勞斯萊斯高層依然認為他們的客戶對於電動車沒有需求,甚至表示要車主拿著充電線插到
車上的這個行為就已經和勞斯萊斯的頂級奢華形象並不相符。
但全球許多國家未來將會逐漸禁止銷售燃油車,同時許多城市未來也將不允許燃油車進入
,因此勞斯萊斯最終還是必須提供客戶可替代燃油車的產品,也就是電動車。
https://bit.ly/2G1OjYl
總之,勞斯萊斯最終還是會走向全電動化,只是腳步還沒那麼快,至少在這 10 年之內,
這個頂級奢華車廠還是會以銷售燃油車型為主。
不過,勞斯萊斯也承認,電動車行駛相當安靜,巨大的動力表現也是客戶喜歡的,這些電
動車的特性倒是與勞斯萊斯想要呈現的特點相符。
心得/說明:(30字以上)
貧窮限制了我的想像,有錢人在意的點果然不一樣
重點不在於電動車環不環保
而是形象夠不夠奢華!
既然音響中控旋鈕都可以使用隕石來點綴了
勞斯萊斯一定搞得出奢華電動車的形象啦!
而且現在電動車就是潮
不要因為之前的失敗而錯過機會啊!
--
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