去年VOLVO在台灣的掛牌數跟AUDI相差無幾 - BMW
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By Lydia
at 2016-05-26T18:31
at 2016-05-26T18:31
Table of Contents
※ 引述《yamatobar (747-8I)》之銘言:
: ※ [本文轉錄自 EuropeanCar 看板 #1NHcOTG6 ]
: 作者: yamatobar (747-8I) 看板: EuropeanCar
: 標題: [閒聊] 去年VOLVO在台灣的掛牌數跟AUDI相差無幾
: 時間: Thu May 26 10:57:30 2016
: 看超越車訊編輯的說法,去年VOLVO在台灣的掛牌數5000多台
: 跟Audi不相上下,但是Audi的車款數量卻是VOLVO的兩倍以上
: 顯然VOLVO在台灣已經比五年前甚至10年前15年前的低潮期好太多了
: 而且VOLVO長期的安全形象深植人心
: 台灣這種交通事故的發生率和死傷率都比其他先進國家還要高的地區
: 買VOLVO等於生命多一分保障
: 而且老實說,VOLVO這幾年的車款看起來也很順眼
要講妥善率的話 近10年來看(US VDS)
2016 2015 2014 2013 2012
M-Benz 135(74%) 119(84%) 104(96%) 115(87%) 112(89%)
Audi 134(75%) 138(72%) 151(66%) 147(68%) 148(68%)
BMW 142(70%) 146(68%) 130(77%) 133(75%) 154(65%)
Volvo 152(66%) 174(57%) 152(66%) 149(67%) 143(70%)
2011 2010 2009 2008 2007
M-Benz 128(78%) 142(70%) 184(54%) 215(47%) 212(47%)
Audi 161(62%) 182(55%) 159(63%) 207(48%) 234(43%)
BMW 164(61%) 165(61%) 166(60%) 164(61%) 182(55%)
Volvo 156(64%) 167(60%) 186(54%) 244(41%) 230(43%)
※高於該年度平均妥善率會以紅色標示
近5年平均值
M-Benz 86%
BMW 71%
Audi 70%
Volvo 65%
雙B賣的好 主要還是因為進入市場早
加上行銷費用高才塑造品牌價值吧
單就近5年妥善率來看
Benz > BMW ≒ Audi > Volvo
以上資料整理
-------------------------------------
以下參考資料
US VDS 2015-2013年
https://www.ptt.cc/bbs/car/M.1461074463.A.AAD.html
2007 US VDS
http://www.autoblog.com/photos/j-d-power-2007-vehicle-dependability-study/
2008 US VDS
http://www.autonews.com/assets/PDF/CA5253288.PDF
2009 US VDS
http://www.autonews.com/assets/PDF/CA60525318.PDF
2010 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2010034
2011 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011029
2012 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2012008
2016 US VDS
http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds
--
: ※ [本文轉錄自 EuropeanCar 看板 #1NHcOTG6 ]
: 作者: yamatobar (747-8I) 看板: EuropeanCar
: 標題: [閒聊] 去年VOLVO在台灣的掛牌數跟AUDI相差無幾
: 時間: Thu May 26 10:57:30 2016
: 看超越車訊編輯的說法,去年VOLVO在台灣的掛牌數5000多台
: 跟Audi不相上下,但是Audi的車款數量卻是VOLVO的兩倍以上
: 顯然VOLVO在台灣已經比五年前甚至10年前15年前的低潮期好太多了
: 而且VOLVO長期的安全形象深植人心
: 台灣這種交通事故的發生率和死傷率都比其他先進國家還要高的地區
: 買VOLVO等於生命多一分保障
: 而且老實說,VOLVO這幾年的車款看起來也很順眼
要講妥善率的話 近10年來看(US VDS)
2016 2015 2014 2013 2012
M-Benz 135(74%) 119(84%) 104(96%) 115(87%) 112(89%)
Audi 134(75%) 138(72%) 151(66%) 147(68%) 148(68%)
BMW 142(70%) 146(68%) 130(77%) 133(75%) 154(65%)
Volvo 152(66%) 174(57%) 152(66%) 149(67%) 143(70%)
2011 2010 2009 2008 2007
M-Benz 128(78%) 142(70%) 184(54%) 215(47%) 212(47%)
Audi 161(62%) 182(55%) 159(63%) 207(48%) 234(43%)
BMW 164(61%) 165(61%) 166(60%) 164(61%) 182(55%)
Volvo 156(64%) 167(60%) 186(54%) 244(41%) 230(43%)
※高於該年度平均妥善率會以紅色標示
近5年平均值
M-Benz 86%
BMW 71%
Audi 70%
Volvo 65%
雙B賣的好 主要還是因為進入市場早
加上行銷費用高才塑造品牌價值吧
單就近5年妥善率來看
Benz > BMW ≒ Audi > Volvo
以上資料整理
-------------------------------------
以下參考資料
US VDS 2015-2013年
https://www.ptt.cc/bbs/car/M.1461074463.A.AAD.html
2007 US VDS
http://www.autoblog.com/photos/j-d-power-2007-vehicle-dependability-study/
2008 US VDS
http://www.autonews.com/assets/PDF/CA5253288.PDF
2009 US VDS
http://www.autonews.com/assets/PDF/CA60525318.PDF
2010 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2010034
2011 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2011029
2012 US VDS
http://businesscenter.jdpower.com/news/pressrelease.aspx?ID=2012008
2016 US VDS
http://www.jdpower.com/press-releases/2016-us-vehicle-dependability-study-vds
--
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