廖剛對Luxgen的五大感想 - 貨車
By Brianna
at 2018-01-22T15:29
at 2018-01-22T15:29
Table of Contents
※ 引述《andyjaw (無)》之銘言:
: 廖剛試駕Luxgen U5的影片,並同時附上五大感想
: 會發現Luxgen的內外裝做不到奢華,只能賣給一般中產階級
: 而中產階級對CP值很敏感,會特別在意車價、油耗、妥善率
: 偏偏這三項Luxgen都佔不到優勢,甚至是弱勢
本來前幾天就想回這篇
話說二手車價 油耗 妥善率 這些中產階級在意的東西
請你告訴我福特在哪一項是強項???
福特主力銷售車種focus kuga
油耗其實都不好看
妥善率我想不用多說了 底下推文就會有人支援上課課程表了
(話說每次我看到版上三不五時就有福特車主上來訴苦就覺得很好笑
你嘛幫幫忙 當初有人拿槍逼你買福特嗎?福特妥善率差都好幾年了
不是突然發生的好嗎!)
這些綜合起來就是二手車價低落
所以 造成了福特越來越低落的銷售成績
還有越來越慘的二手價
但儘管如此 還是有人要買福特阿XD
他每個月銷售數字又不是零
所以啦 為什麼福特還是會有人想買
操控阿 馬力大阿 安全阿 氣囊多阿 版金紮實阿 科技配備多阿
你有沒有發現 這些就是Luxgen想要主打的策略嗎??
講氣囊就好
同樣都是裕隆再賣的兩個品牌 Luxgen和Nissan
Luxgen的主力銷售車款U6 只有入門款是兩安 其他都是六安
Nissan的主力銷售車款五門Tiida 大部分是兩安 只有最頂級turbo版是四安
完全沒有六安版本 而且兩安的才是銷售主力 四安那個從來就不是...
所以裕隆的銷售策略跟市場區隔其實做的很明顯也很成功
傳統三寶 便宜就好 送電視就好 兩安沒差-->Nissan Tiida, Livina
想要大馬力 六安 扎實的關門聲 滿滿的科技配備-->Luxgen U6GT
裕隆就是這樣做區隔而已
Luxgen的假想敵跟市場主要對手 從來就不是日系車 Mazda Suzuki這些
Mazda CX5有兩百匹馬力嗎?沒有吧 那他怎麼會是U6的假想敵
看懂了嗎?
所以廖剛質疑的這些點
老實說Luxgen根本不需要跟上日系車的水準
妥善率 油耗等等都是
他不用做到第一 他只要贏福特就行啦XD
福特課程學員這麼多 堂堂世界前五大車廠 他都沒給台灣民眾十年保了
居然如此要求Luxgen 太苛求了吧...
就很像最近CPU出事的情況
intel出事了又怎樣 難道你要買AMD嗎?
Luxgen很爛又怎樣 難道你要買福特嗎?
你要去買RAV4 CX5這些連兩百匹馬力都沒有的軟趴趴車
當然可以 人各有喜好
有人就是愛大胸部 有人A罩杯就可以 一樣的道理
那你說Subaru Forester也有兩百多匹馬力阿
是阿 那後勤跟妥善率跟Luxgen是半斤八兩
我不好意思說比國產車還差 但水貨車就是水貨車
所以Luxgen的市場策略就在這裡
他會成功 有很大一部分要歸功於台灣福特的失敗XD
妥善率 油耗 二手價 等等 當然是Luxgen的弱勢
但是他不需要作到想本田豐田那樣好 他只要贏福特就行了!
--
廖剛怎麼沒想到叫福特提供十年保固呢=.=?
--
: 廖剛試駕Luxgen U5的影片,並同時附上五大感想
: 會發現Luxgen的內外裝做不到奢華,只能賣給一般中產階級
: 而中產階級對CP值很敏感,會特別在意車價、油耗、妥善率
: 偏偏這三項Luxgen都佔不到優勢,甚至是弱勢
本來前幾天就想回這篇
話說二手車價 油耗 妥善率 這些中產階級在意的東西
請你告訴我福特在哪一項是強項???
福特主力銷售車種focus kuga
油耗其實都不好看
妥善率我想不用多說了 底下推文就會有人支援上課課程表了
(話說每次我看到版上三不五時就有福特車主上來訴苦就覺得很好笑
你嘛幫幫忙 當初有人拿槍逼你買福特嗎?福特妥善率差都好幾年了
不是突然發生的好嗎!)
這些綜合起來就是二手車價低落
所以 造成了福特越來越低落的銷售成績
還有越來越慘的二手價
但儘管如此 還是有人要買福特阿XD
他每個月銷售數字又不是零
所以啦 為什麼福特還是會有人想買
操控阿 馬力大阿 安全阿 氣囊多阿 版金紮實阿 科技配備多阿
你有沒有發現 這些就是Luxgen想要主打的策略嗎??
講氣囊就好
同樣都是裕隆再賣的兩個品牌 Luxgen和Nissan
Luxgen的主力銷售車款U6 只有入門款是兩安 其他都是六安
Nissan的主力銷售車款五門Tiida 大部分是兩安 只有最頂級turbo版是四安
完全沒有六安版本 而且兩安的才是銷售主力 四安那個從來就不是...
所以裕隆的銷售策略跟市場區隔其實做的很明顯也很成功
傳統三寶 便宜就好 送電視就好 兩安沒差-->Nissan Tiida, Livina
想要大馬力 六安 扎實的關門聲 滿滿的科技配備-->Luxgen U6GT
裕隆就是這樣做區隔而已
Luxgen的假想敵跟市場主要對手 從來就不是日系車 Mazda Suzuki這些
Mazda CX5有兩百匹馬力嗎?沒有吧 那他怎麼會是U6的假想敵
看懂了嗎?
所以廖剛質疑的這些點
老實說Luxgen根本不需要跟上日系車的水準
妥善率 油耗等等都是
他不用做到第一 他只要贏福特就行啦XD
福特課程學員這麼多 堂堂世界前五大車廠 他都沒給台灣民眾十年保了
居然如此要求Luxgen 太苛求了吧...
就很像最近CPU出事的情況
intel出事了又怎樣 難道你要買AMD嗎?
Luxgen很爛又怎樣 難道你要買福特嗎?
你要去買RAV4 CX5這些連兩百匹馬力都沒有的軟趴趴車
當然可以 人各有喜好
有人就是愛大胸部 有人A罩杯就可以 一樣的道理
那你說Subaru Forester也有兩百多匹馬力阿
是阿 那後勤跟妥善率跟Luxgen是半斤八兩
我不好意思說比國產車還差 但水貨車就是水貨車
所以Luxgen的市場策略就在這裡
他會成功 有很大一部分要歸功於台灣福特的失敗XD
妥善率 油耗 二手價 等等 當然是Luxgen的弱勢
但是他不需要作到想本田豐田那樣好 他只要贏福特就行了!
--
廖剛怎麼沒想到叫福特提供十年保固呢=.=?
--
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