捷克的SKODA怎麼會崛起這麼快? - 汽車
By Quintina
at 2020-11-30T13:23
at 2020-11-30T13:23
Table of Contents
這個問題很簡單,台灣普遍就是窮、就是低收入。
猶記skoda剛開始引進時,被稱為歐洲藍領階級開的車。
但隨著台灣經濟停滯不前,從亞洲四小龍成為孤島一條蟲後。
車商又不能明白指著目標要騙的台灣人說: 你的平均薪水只配開藍領車!
於是把車的賣點轉移到:"你終究要開歐洲車"這個點上。
而習慣被吹捧洗腦愛面子的台灣人買單了,也覺得自己身價終於開得上歐洲車了。
其實呢? 你終究還是領歐洲藍領的薪水,開定位比VW平民車還低的歐洲藍領車。
確實價格很實在啦,配備給很滿啦。cp值超高。
但配備有沒有因地而異? 沒記錯的話,當初某車款也被網友說台灣版偷內鐵。
可憐啊。
至於lexus比較入門或路上常見的車款也是一樣,
包著豪華車品牌的外皮與內裝,但操控與底盤仍是toyota的本質,
用toyota的引擎底盤,用CVT變速箱。
笑2B1A賣logo的同時,自己也是在賣豪華logo。
全球銷量輸2B1A,卻只敢拿台灣的銷售量來洗腦資訊不對稱的台灣買家。
可憐啊。
這兩牌的買家常掛嘴上的就是cp值。
沒錯。cp值高。
但收入如果夠,誰還跟你講cp值?
折衷下的選擇就不該被誇口為夢想實現的門檻。
誠心建議買車還是要看看自己的身價荷包,了解自己的需求。
不要為了買歐洲車或豪華車而買;不要為了本質或信仰而買;
更不要為了面子,硬把自己買的車當神車或珍寶來誇。
※ 引述《cutsadh (呦呦呦)》之銘言:
: 10年前,來自捷克的SKODA根本在台灣路上看不太到。查了歷史,2005年底台宇汽車曾經
: 引進,結果2007年就收攤了(銷量非常悽慘,好像2年不到700台),2009換太古利奔接手、
: 2015換SKODA TAIWAN,但始終就是邊緣人品牌。
: 可是這幾年,開SKODA車的忽然多了起來,2017年就破5千台,今年10月的月銷量是828輛
: ,破成立5年以來的月銷紀錄。
: 依照經驗,這樣子的汽車品牌如果在台灣應該就會直接GG,永遠不會想再進來,但沒想到
: 短短幾年,竟然鹹魚大翻身,異軍突起,成了算熱門的品牌(雪鐵龍、寶獅、雙龍哭哭)。
: 它們到底怎麼做到的?
: 另外,有人是因為捷克議長來台灣立法院說我是台灣人,才注意到這個牌子的車嗎?
--
猶記skoda剛開始引進時,被稱為歐洲藍領階級開的車。
但隨著台灣經濟停滯不前,從亞洲四小龍成為孤島一條蟲後。
車商又不能明白指著目標要騙的台灣人說: 你的平均薪水只配開藍領車!
於是把車的賣點轉移到:"你終究要開歐洲車"這個點上。
而習慣被吹捧洗腦愛面子的台灣人買單了,也覺得自己身價終於開得上歐洲車了。
其實呢? 你終究還是領歐洲藍領的薪水,開定位比VW平民車還低的歐洲藍領車。
確實價格很實在啦,配備給很滿啦。cp值超高。
但配備有沒有因地而異? 沒記錯的話,當初某車款也被網友說台灣版偷內鐵。
可憐啊。
至於lexus比較入門或路上常見的車款也是一樣,
包著豪華車品牌的外皮與內裝,但操控與底盤仍是toyota的本質,
用toyota的引擎底盤,用CVT變速箱。
笑2B1A賣logo的同時,自己也是在賣豪華logo。
全球銷量輸2B1A,卻只敢拿台灣的銷售量來洗腦資訊不對稱的台灣買家。
可憐啊。
這兩牌的買家常掛嘴上的就是cp值。
沒錯。cp值高。
但收入如果夠,誰還跟你講cp值?
折衷下的選擇就不該被誇口為夢想實現的門檻。
誠心建議買車還是要看看自己的身價荷包,了解自己的需求。
不要為了買歐洲車或豪華車而買;不要為了本質或信仰而買;
更不要為了面子,硬把自己買的車當神車或珍寶來誇。
※ 引述《cutsadh (呦呦呦)》之銘言:
: 10年前,來自捷克的SKODA根本在台灣路上看不太到。查了歷史,2005年底台宇汽車曾經
: 引進,結果2007年就收攤了(銷量非常悽慘,好像2年不到700台),2009換太古利奔接手、
: 2015換SKODA TAIWAN,但始終就是邊緣人品牌。
: 可是這幾年,開SKODA車的忽然多了起來,2017年就破5千台,今年10月的月銷量是828輛
: ,破成立5年以來的月銷紀錄。
: 依照經驗,這樣子的汽車品牌如果在台灣應該就會直接GG,永遠不會想再進來,但沒想到
: 短短幾年,竟然鹹魚大翻身,異軍突起,成了算熱門的品牌(雪鐵龍、寶獅、雙龍哭哭)。
: 它們到底怎麼做到的?
: 另外,有人是因為捷克議長來台灣立法院說我是台灣人,才注意到這個牌子的車嗎?
--
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