期待脫胎換骨?LUXGEN中國合資體系因應 - 汽車
By Christine
at 2017-06-20T16:51
at 2017-06-20T16:51
Table of Contents
原文連結:
http://mobile.autonet.com.tw/cgi-bin/file_view.cgi?b7060430170619
原文內容:
期待脫胎換骨?LUXGEN中國合資體系因應市場環境進行重整!
2009年成立的台灣唯一自主汽車品牌LUXGEN,總部位於杭州的東風裕隆汽車,日前傳出東
風集團撤出管理團隊的訊息,而不久東風裕隆官網隨即宣布,東風裕隆將進行全方位的重
新整合,以期開展全新的合作模式與產銷戰略。
其實早於先前東風集團就以東風股份之名義以7.88億人民幣的金額,從原有鄭州日產合資
體系剝離,而日前又宣布從東風裕隆「撤人不撤資」,其實是出於整體集團戰略考量,而
且東風集團也宣布,未來將只做為東風裕隆投資方參與營運,今後在東風裕隆的內部管理
、品牌經營與行銷決策等面向,將完全由裕隆集團來主導,儘管今年年五個月東風裕隆僅
於中國市場銷售新車不到7500輛,甚至出現比去年同期下滑60.33%的狀態,而在下半年
原本預期將推出包括U5小型運動休旅新車,以及全新S5房車小改款之外,東風裕隆也宣布
將推出「510計畫」,其中包括五年內推出十款新車。
另外,LUXGEN也在全力推展全新模組化共用平台的誕生,最快將於2020-2022年推出該底
盤衍生的五大車系,而依照改款進度,明年將推出包括U7與M7大改款車系,以及另外一款
全新跨界新車,另外S3也將推出小改款版本。
在國內,下半年LUXGEN也將推出包括U6 Turbo小改款,以及傳聞中的U5小型跨界休旅新車
,而稍早由裕隆日產調任的納智捷總經理蔡文榮,也將連同東風裕隆納智捷進行全面性的
戰略重整,目標當然就是希望在兩岸汽車市場都能夠開創新局,並且因應今後變化更加劇
烈的市場環境。
心得/說明:
脫胎換骨啥的都好
國產車給台灣人賣進口價
都是台灣人
同款車在中國賣多少錢
賣低點還一樣價錢給台灣人會怎樣
--
英國老人在海關翻找護照,動作很慢找了很久,女海關尖酸的問:你來過法國?
英國老頭說:我只來過一次。女海關更尖酸的問:你來過怎麼不知道提前拿護照?
老頭:我上次來時沒檢查護照。
女海關高聲叫道:不可能!英國佬來法國我們永遠都要檢查護照!
老頭:44年登陸時候,海灘上可一個法國人沒見著...
旁邊德國老頭說:是的,這個我能證明,當時灘頭確實一個法國人都沒有...
--
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