沒有ADAS,別想成為暢銷車款 - 房車
By Una
at 2019-09-01T00:05
at 2019-09-01T00:05
Table of Contents
https://www.carnews.com/article/info/33ed2b1e-c55a-11e9-a795-42010af00004/
沒有ADAS想暢銷幾乎免談
若細分至各暢銷車款致勝因素,ADAS駕駛輔助系統配置與否,確實已經成為拉動銷售的關
鍵因素,相信未來和泰車也將持續強化旗下國產車在這一方面的配置,其中台灣神車7月
份掛牌的4081輛,光油電車就有613輛(佔比為15%),全車系標配TSS主動安全系統不但
成為助攻項目,汽油款中豪華加上尊爵款掛牌數量就達到3223輛。
另外,國產中型乘用車暢銷緊追在後的Ford Focus,全車系掛牌1373輛中,除了有達到
1035輛是掀背五門車款(佔比達75.4%)ST Line加時尚款,掛牌總數更達到940輛,同時
也囊括了全市場掀背車、國產掀背車銷售冠軍,至於售價直逼小型掀背車的1.5L自然進氣
版本,7月份也掛牌新車達到117輛,甚至超越了目前僅有1.0L EcoBoost單一動力產銷的
Fietsa(56輛),顯然除了小車賣不贏中型車,配置個性化運動套件搭配ADAS駕駛輔助系
統已經成為新王道,緊接成為國產中型房車銷售季軍的Hyundai Elnatra(340輛),唯一
未配置HSS(Hyundai SmartSense)的經典款則僅掛牌15輛,而Elantra Sport運動版則掛
牌達121輛,當然也大勝同樣強調性能轎跑取向的納智捷S5 GT(62輛)。
競爭同樣激烈、同時也被進口對手打壓的國產中型SUV級距,因為ADAS大賣的當然還有
CR-V,在7月份掛牌2170輛新車中,標配Honda Sensing的CR-V S達616輛,而因為全車系
標配ADAS之後,已屬產品成熟末期的Outlander,7月份掛牌新車不僅達501輛,甚至也完
勝Kuga(496輛),難怪福特六和也在Focu締造熱銷佳績之後,將推動CP360列為接下來的
重點。
-----
難怪像Lancer或Livina,現在連小黃司機都敬謝不敏
Kicks頂規有AEB,難怪Kicks賣得那麼好
就跟30年前化油器引擎的新車開始沒人要買
25年前手排、手搖窗、傳統方向盤的新車開始沒人要買
是一樣的道理
更別說現在網路發達,我看十年後,沒LV2等級的ADAS的新車,應該所剩無幾了
--
「何というかな。ああ、生まれて来てよかった、そう思うことが何べんかあるだろう
。そのために生きてんじゃねえか。そのうちお前にもそういう時が来るよ、な? まぁ
、がんばれ」。
男はつらいよ 39作目 寅次郎物語
--
沒有ADAS想暢銷幾乎免談
若細分至各暢銷車款致勝因素,ADAS駕駛輔助系統配置與否,確實已經成為拉動銷售的關
鍵因素,相信未來和泰車也將持續強化旗下國產車在這一方面的配置,其中台灣神車7月
份掛牌的4081輛,光油電車就有613輛(佔比為15%),全車系標配TSS主動安全系統不但
成為助攻項目,汽油款中豪華加上尊爵款掛牌數量就達到3223輛。
另外,國產中型乘用車暢銷緊追在後的Ford Focus,全車系掛牌1373輛中,除了有達到
1035輛是掀背五門車款(佔比達75.4%)ST Line加時尚款,掛牌總數更達到940輛,同時
也囊括了全市場掀背車、國產掀背車銷售冠軍,至於售價直逼小型掀背車的1.5L自然進氣
版本,7月份也掛牌新車達到117輛,甚至超越了目前僅有1.0L EcoBoost單一動力產銷的
Fietsa(56輛),顯然除了小車賣不贏中型車,配置個性化運動套件搭配ADAS駕駛輔助系
統已經成為新王道,緊接成為國產中型房車銷售季軍的Hyundai Elnatra(340輛),唯一
未配置HSS(Hyundai SmartSense)的經典款則僅掛牌15輛,而Elantra Sport運動版則掛
牌達121輛,當然也大勝同樣強調性能轎跑取向的納智捷S5 GT(62輛)。
競爭同樣激烈、同時也被進口對手打壓的國產中型SUV級距,因為ADAS大賣的當然還有
CR-V,在7月份掛牌2170輛新車中,標配Honda Sensing的CR-V S達616輛,而因為全車系
標配ADAS之後,已屬產品成熟末期的Outlander,7月份掛牌新車不僅達501輛,甚至也完
勝Kuga(496輛),難怪福特六和也在Focu締造熱銷佳績之後,將推動CP360列為接下來的
重點。
-----
難怪像Lancer或Livina,現在連小黃司機都敬謝不敏
Kicks頂規有AEB,難怪Kicks賣得那麼好
就跟30年前化油器引擎的新車開始沒人要買
25年前手排、手搖窗、傳統方向盤的新車開始沒人要買
是一樣的道理
更別說現在網路發達,我看十年後,沒LV2等級的ADAS的新車,應該所剩無幾了
--
「何というかな。ああ、生まれて来てよかった、そう思うことが何べんかあるだろう
。そのために生きてんじゃねえか。そのうちお前にもそういう時が来るよ、な? まぁ
、がんばれ」。
男はつらいよ 39作目 寅次郎物語
--
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