為什麼RAV4不出原廠配備車 - Toyota
By Candice
at 2022-06-27T11:11
at 2022-06-27T11:11
Table of Contents
※ 引述《raymondhsu》之銘言
: 如題
: 我知道車美式利潤很高
: 也是RAV4主要獲利來源
: 但也被罵的很慘
: 為什麼和泰不想出台純種日本進口車
: 然後以全日本配備為主打
: 定位也訂在現行旗艦款等級以上
: 讓消費者多一種選擇
: 和泰也有得賺不是很好
PTT車板已經跟現實世界脫節太多
整天想打造Dream Car
多數消費者根本不買單
和泰比你各位更懂消費者要的是什麼
車子就只是代步工具而已
60-100萬的消費族群要的很簡單
車子能開、冷氣會涼、妥善、好養
就那麼簡單而已!
日本原廠車機 ? who cares ?
如果
拔螢幕折5萬
拔電動尾門折3萬
拔無線充電折1萬
拔換檔撥片折3萬
數位儀錶改指針儀錶折3萬
電子手煞車改傳統腳踩折5萬
一定ㄧ堆消費者搶著拔
代步工具就是:
上車、踩油門、吹冷氣、停車、下車
什麼影音車機其實很少很少在用
滑手機方便太多了
只有車迷才會想要Dream Car
Toyota很清楚它的客群在哪裡
你叔叔阿姨二叔公大舅媽根本不在意
配備如果反過來變成選配
標配台灣車機
日本原廠車機+5萬
一般上班族買台80萬的車就在喘了
加5萬換日本原廠車機
有幾個人會去選配?
----
Sent from BePTT on my iPhone XR
--
: 如題
: 我知道車美式利潤很高
: 也是RAV4主要獲利來源
: 但也被罵的很慘
: 為什麼和泰不想出台純種日本進口車
: 然後以全日本配備為主打
: 定位也訂在現行旗艦款等級以上
: 讓消費者多一種選擇
: 和泰也有得賺不是很好
PTT車板已經跟現實世界脫節太多
整天想打造Dream Car
多數消費者根本不買單
和泰比你各位更懂消費者要的是什麼
車子就只是代步工具而已
60-100萬的消費族群要的很簡單
車子能開、冷氣會涼、妥善、好養
就那麼簡單而已!
日本原廠車機 ? who cares ?
如果
拔螢幕折5萬
拔電動尾門折3萬
拔無線充電折1萬
拔換檔撥片折3萬
數位儀錶改指針儀錶折3萬
電子手煞車改傳統腳踩折5萬
一定ㄧ堆消費者搶著拔
代步工具就是:
上車、踩油門、吹冷氣、停車、下車
什麼影音車機其實很少很少在用
滑手機方便太多了
只有車迷才會想要Dream Car
Toyota很清楚它的客群在哪裡
你叔叔阿姨二叔公大舅媽根本不在意
配備如果反過來變成選配
標配台灣車機
日本原廠車機+5萬
一般上班族買台80萬的車就在喘了
加5萬換日本原廠車機
有幾個人會去選配?
----
Sent from BePTT on my iPhone XR
--
Tags:
Toyota
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