瑪莎拉蒂為什麼快撐不下去了? - 汽車
By Tracy
at 2020-03-27T20:38
at 2020-03-27T20:38
Table of Contents
義大利百年車廠
歐洲頂尖汽車品牌之一
代表性的海神叉給人高貴的形象
很多描寫有錢人的坐駕都選擇瑪莎拉蒂
2014年推出親民車款Ghibli訂價不過美金7W左右
後來好像就開始漸漸走下坡
全球銷量開始下滑
2016年進軍SUV市場又失敗
歷經了四次的停工又不斷裁員
現在又失去法拉利支援的光環
為什麼一個高級品牌會淪落自此?
他們做錯了什麼嗎?
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