福斯賣贏BMW 躋身進口車第三大 - 汽車
By Noah
at 2017-12-19T19:46
at 2017-12-19T19:46
Table of Contents
原文連結:https://money.udn.com/money/story/5612/2882638
原文內容:
2017-12-19 02:04經濟日報 記者邱馨儀/台北報導
台灣福斯集團今年在台銷售車輛2.3萬輛,年增16%,已超越BMW成為台灣次於和泰、賓士
的第三大進口車集團。台灣福斯集團總裁蔣泰瑞昨(18)日表示,預期明年再成長10%,
往年銷售2.5萬輛前進。
今年前11個月的新車累積銷售量衝到40萬輛,相對去年成長了1.2%,其中進口車的市占上
升到41.5%,要比去年成長了9個百分點。
其中最亮眼的就是福斯集團,旗下包括奧迪、福斯、Skoda及福斯商旅四大品牌,今年發
表近40款新車,以車海戰術突圍,至今已賣出2.3萬輛,只輸給銷售冠軍的和泰2.87萬輛
、賓士的2.5萬輛,一舉打敗BMW,拿下進口車集團的第三名,BMW今年到目前為止銷售1.7
萬輛。
BMW今年下半年因缺乏新車款推出,被各車廠夾擊,但面對國內進口車市占逐年提高,BMW
明年也將推出迎合年輕人市場的新車款應戰。
台灣福斯集團含括四大歐系汽車品牌包括奧迪、福斯、Skoda及福斯商旅等,近二年經銷
體系斥資60億元改裝布建。今年將焦點移至奧迪,奧迪行銷處長陳百鈞表示,未來將全面
調整新車策略、建立品牌競爭力與維護中古車的行情。
福斯來台設立分公司進入第四年,剛開始受到排氣造假風波影響銷售,但台灣福斯今年在
發表近40款新車,銷售更成長16%,估計明年仍可有約10%成長,預計突破2.5萬輛。
台灣福斯集團表示,今年創下台灣福斯成立以來最優異銷售成績,集團營業額也達300億
元,名列全台前百大企業,也在台投資超過新台幣160億元,包含去年投資近億元建設保
稅倉庫等,另也投資2億元培訓服務人員。
心得/說明:
福斯到底是靠哪一台車擠到前三阿? Golf ? 還是 Tigun ?
每月汽車銷售報告有上榜的好像就這兩台而已
至於台奧就別提了吧
怪不得 BMW 今年第四季要大降價 3 系列 ?
好奇 BMW 這麼慘是因為除了操控和動力外沒其他優點嗎 ?
還是妥善率和福斯集團一般悲劇 ?
看來只能幫寶馬 QQ 了
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