討論度沒有 Corolla Cross 高,Toyota 旅行車仍有導入台灣 - 汽車
By Dora
at 2020-09-18T15:41
at 2020-09-18T15:41
Table of Contents
原文連結:
https://auto.ltn.com.tw/news/16148/2
原文內容:
討論度沒有 Corolla Cross 高,Toyota 旅行車仍有導入台灣的可能?
近來台灣車界最大的颱風,絕對是 Toyota Corolla Cross 莫屬,在展示間無實車,也無
試駕的情況下,和泰汽車已接單超過 2000 張,官方也看好這款車將是下一代神車。相較
於 Corolla Cross 的風光,去年底在台北車展亮相的 Corolla Touring 旅行車,導入到
台灣的機率,似乎又因為 Corolla Cross 的緣故,而更低了。
台灣的旅行車市場並不算大,與 Corolla Touring 同級的對手,主要是 VW Golf
Variant、Skoda Octavia Combi、Subaru Levorg 等,去年和泰汽車也想以車展作為試水
溫的機會,Toyota 的高妥善率、油電動力、旅行車大空間等賣點,讓許多鄉民相當期待
Corolla Touring 導入台灣。
但車展結束後,Corolla Touring 彷彿就像人間蒸發一樣,就再也沒有相關消息,在和泰
汽車今年的媒體春酒時,也未提及 Corolla Touring。反而是更符合目前台灣用車習慣的
Corolla Cross,從去年的熱度一直延燒到現在,更使得 Corolla Touring 要導入台灣
的機率越來越低。
以過往和泰的規劃來看,只有在市場有極大的發展性,才會選擇切入該市場,Hilux 即為
一例,在和泰評估皮卡車市場熱度及討論度越來越高時,選擇在去年導入 Hilux,果不其
然,一口氣就超越原先台灣皮卡車的領先車款,Ford Ranger 與 Volksawgen Amarok,一
下就躍升為皮卡車銷售冠軍。
也因此除非台灣市場的旅行車需求及熱度越來越高,Corolla Touring 才會有導入的希望
,但短時間看來應該是無望。
心得/說明:(30字以上)
懶人包翻譯:一切是我和泰說了算,那些說出碗公我就買的鄉民,有本事你們就當到和泰
董事
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