車商現在進口車還有壓力嗎? - 價格
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By Susan
at 2017-02-16T21:52
at 2017-02-16T21:52
Table of Contents
※ 引述《vulurn (克難)》之銘言:
: 前年日圓大貶,說以美金計價不影響
: 去年日圓升值,說進口成本壓力增,可能會調整價格
: 現在好了,最近台幣狂升值,
: 兌美金已經是21個月來的新高,30.76
: 兌日圓也又快回到0.26開頭
: 請問那些車商這次會用甚麼借口呢?美金和日圓都不能拿來嘴了
: 會降價嗎?
誰說沒降價的?
沒看到有人一直po lexus的售價嗎?不是越來越便宜?
如果你去展示間問,你就會發現prius和rav4的折扣空間越來越大~
有些車廠定價高折扣多,就是保留匯率波動的緩衝區,才是正確的策略,
當台幣貶值時,把折扣縮小;台幣升值時,折扣放大,
而不二價或價格一直很硬的,才是沒把匯差回饋給消費者,而且營運風險很大,
像去年日幣升值時,某廠就撐不住開了漲價第一槍,
更好笑的是最終也只有這家開槍XD
然而這家在現在日幣貶值時也沒降回來 zzz
--
: 前年日圓大貶,說以美金計價不影響
: 去年日圓升值,說進口成本壓力增,可能會調整價格
: 現在好了,最近台幣狂升值,
: 兌美金已經是21個月來的新高,30.76
: 兌日圓也又快回到0.26開頭
: 請問那些車商這次會用甚麼借口呢?美金和日圓都不能拿來嘴了
: 會降價嗎?
誰說沒降價的?
沒看到有人一直po lexus的售價嗎?不是越來越便宜?
如果你去展示間問,你就會發現prius和rav4的折扣空間越來越大~
有些車廠定價高折扣多,就是保留匯率波動的緩衝區,才是正確的策略,
當台幣貶值時,把折扣縮小;台幣升值時,折扣放大,
而不二價或價格一直很硬的,才是沒把匯差回饋給消費者,而且營運風險很大,
像去年日幣升值時,某廠就撐不住開了漲價第一槍,
更好笑的是最終也只有這家開槍XD
然而這家在現在日幣貶值時也沒降回來 zzz
--
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價格
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at 2017-03-09T12:46
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