進口車市占39%創新高 IEK︰國產車須尋求 - 汽車
By Gary
at 2017-01-19T22:51
at 2017-01-19T22:51
Table of Contents
進口車市占39%創新高 IEK︰國產車須尋求突破
〔記者王孟倫/台北報導〕工研院產經中心(IEK)今天表示,去年(2016)進口車市占率達到歷史新高38.8%,由於國內總市場成長有限、進口車又挾品牌優勢逐步進逼,2017年將是我國業者在推出下一代車型與車種改款,所必須面對與思考的課題,國產車必須積極尋求突破。
工研院IEK今天舉行記者會,公布2017年台灣製造業暨汽車產業景氣展望。IEK指出,針對2017我國汽車市場及產業的關鍵挑戰,國產車的內、外銷策略,必須積極尋求突破。
首先是「進口車擠壓國產市場」,2016年國內新車總掛牌數達到近44.0萬輛的5年新高水準,較前年同期成長4.5%,但進口車掛牌數也突破17萬輛,成長率達10.2%。
「這兩項因素讓進口車市占率,節節擴大!」IEK直言,在傳統進口車品質較佳的印象加持、挾品牌優勢逐步進逼,加上進口車與國產車的價差逐漸縮小,使得2016進口車市占率達到歷史新高38.8%。
在外銷方面為「國際競爭加劇」,IEK指出,國產車外銷以外資品牌為主,在巴林等新興國家造車工藝水準逐漸提高,與就近輸出節省運輸成本的考量下,近年國際母廠已調整全球整車產能的布局,加上新興國家低價競爭,將不利於我國汽車業者獲利。
IEK建議,近年來,車用駕駛安全輔助系統、空氣衛生品質的消費者意識抬頭,在國內許多老舊車輛瀕臨汰換,若能透過自有品牌車輛的新車購入,不僅改變國內現有運輸環境品質與降低事故機率,也可在國內擴大車電系統與高效率動力系統應用作為試金石,國產新車應提供更安全與更環保的車輛。
http://m.ltn.com.tw/news/business/breakingnews/1952176
國產車真的自己要爭氣一點啊
有些進口車的價位跟國產車差不多
但安全配備卻是很齊全
哪些國產車把台灣人當盤子
大家都心知肚明
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