馬自達接單量好銷售卻減 原因是這個 - 休旅車
By Emily
at 2017-05-04T18:34
at 2017-05-04T18:34
Table of Contents
原文連結:http://www.cna.com.tw/news/afe/201705040332-1.aspx
原文內容:
(中央社記者田裕斌台北4日電)馬自達(Mazda)在全車系改由日本進口之後叫好又叫座,
不過今年前4月新掛牌數卻年減21.5%,市占率滑落至4.4%,主因是主力運動休旅車
(SUV)CX-5交車出現斷層。
台灣馬自達表示,由於CX-5今年進行大改款,不但引進雷達定速巡航系統(MRCC),並搭載
G力導引控制系統(GVC),上一代車型在2月完售後,要等新車得到6月才有可能,內部粗估
接單輛已經達到1000台水準。
這也造成馬自達今年在車市銷售呈現微幅成長下,銷量卻逆勢下跌的主因,CX-5去年賣出
約6000台,占馬自達整體銷售約3成,除了4月新掛牌數掛零外,預料5月車主仍將枯等新
車到港。
經銷商也指出,馬自達採全進口策略後,車主下定後,「等車」是必經的過程,包括主力
車種Mazda3、Mazda6,等2至4個月都是常見狀況,如果現在下定CX-5,又指定要搭載MRCC
的汽油旗艦款及魂動紅、鋼鐵灰等特定色,10月才交車並不誇張。
除了CX-5討論熱度高外,日前馬自達日本原廠釋出新跨界6人座SUV CX-8的內裝照也引發
車主討論,台灣馬自達則表示,目前接獲訊息跟車主差不多,必須等到實車面世後,考量
台灣市場的需求,才會決定要不要引進。
心得/說明:
反正賣了也沒車交,所以馬自達的業代可以一直屌屌的,是不是這樣說
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