BMW:特斯拉主宰的時代已經結束了 - 汽車
By Enid
at 2022-04-21T08:53
at 2022-04-21T08:53
Table of Contents
BMW說特牌失去主宰地位的豪語,當然是說未來的情形,這個事情不是一兩年就一翻兩瞪
眼的事情,至少要個五年十年才見真章
特斯拉很好阿,但也不用神話特斯拉,事實就是現在競爭對手越來越多了,跟以前一枝獨
秀不能再用同樣的看法。
Tesla就沒有缺點嗎?不會吧,比方交車時間長或是組裝品質差,車型選擇少,都會給競
爭對手機會不是?不然那些買Xc40 Recharge, ioniq, EV6, EQC 的全部都是笨蛋?對,T
esla有Model Y,但沒進台灣!以前可以這樣不管也沒有掉市佔的問題,但現在沒想好沒
做好,就是給競爭對手鑽洞而已
當然喜歡特牌的可以堅持特牌還是最好,不過去攻擊他牌根本大可不必,尤其提到BMW的
不好都是油車的問題,論點本來就薄弱了。現在大家也都有電車了,那特牌的確要開始面
對競爭了不是嗎...
Tesla創新的能力很強,但從企業競爭的能力來看,突破跟守成是很多時侯不一定能兼備
。去看世界上最早大規模發展汽車工業時代國家的汽車品牌,還有幾個百年老牌活的很滋
潤的?事實是你會發現,死掉的品牌是活下來的幾十幾百倍
--
眼的事情,至少要個五年十年才見真章
特斯拉很好阿,但也不用神話特斯拉,事實就是現在競爭對手越來越多了,跟以前一枝獨
秀不能再用同樣的看法。
Tesla就沒有缺點嗎?不會吧,比方交車時間長或是組裝品質差,車型選擇少,都會給競
爭對手機會不是?不然那些買Xc40 Recharge, ioniq, EV6, EQC 的全部都是笨蛋?對,T
esla有Model Y,但沒進台灣!以前可以這樣不管也沒有掉市佔的問題,但現在沒想好沒
做好,就是給競爭對手鑽洞而已
當然喜歡特牌的可以堅持特牌還是最好,不過去攻擊他牌根本大可不必,尤其提到BMW的
不好都是油車的問題,論點本來就薄弱了。現在大家也都有電車了,那特牌的確要開始面
對競爭了不是嗎...
Tesla創新的能力很強,但從企業競爭的能力來看,突破跟守成是很多時侯不一定能兼備
。去看世界上最早大規模發展汽車工業時代國家的汽車品牌,還有幾個百年老牌活的很滋
潤的?事實是你會發現,死掉的品牌是活下來的幾十幾百倍
--
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