Ford 始終堅持在地生產 - 汽車
By Heather
at 2018-03-30T21:57
at 2018-03-30T21:57
Table of Contents
原文連結:
http://www.chinatimes.com/newspapers/20180330000534-260204
原文內容:
日前福特六和舉辦新春媒體記者會,除了宣布2018新車引進計畫外,並推動全面提升顧客
服務體驗,推動經銷據點升級、服務流程優化、及車輛診斷設備升級等。當天Ford亞太區
銷售副總裁劉曰海,亦一同參與媒體記者會宣示Ford在台持續投資的決心。
劉曰海特別感慨地表示,在地生產的國產車工業,一直是帶動當地經濟活絡的命脈。一款
新車的推出,周邊許多上下游廠商都能帶動經濟活絡,也增加就業人口、刺激消費。Ford
與福特六和長期下來支持在地生產、持續投資台灣,就是為了讓消費者能夠擁有於國外相
同品質的國產車。國產車與進口車沒有落差,保養與維修更加容易與低廉,這就是在One
Ford的理念下,想要帶給台灣消費者最大誠意。
福特六和總裁朱忠園則是表示,製造業一直是一國經濟的根本,是最能振興經濟、帶動就
業人口,希望台灣政府給予國內汽車製造業多一點支持,讓國產車廠有留在台灣、繼續投
資台灣的動力。近年來台灣進口車銷量占比快速提升,國產車廠很積極想扭轉劣勢,福特
六和去年啟動5年在台投資40億元的改造升級計畫,就是希望提升產品競爭力,讓國產車
與進口車品質均平,一抗進口車。
朱忠園透露,最近又傳出政府打算將降低整車關稅至零,讓進口車長驅直入台灣市場。進
口整車關稅降至零一旦成真,不單汽車製造廠無法存活,台灣的汽車零組件業也將因為沒
有整車廠的帶頭,僅靠著現有後勤體系、逐漸與國際車廠脫軌,終將步入凋零、難以獨活
。朱忠園坦言,「在台灣投資最大的困難,就是台灣市場規模愈來愈小」,縱然整體銷售
規模不變,進口車占比越做越大,國外原廠當然會思考「自己來」,這也讓福特六和爭取
原廠資源挹注的困難度提升。
福特六和汽車致力於提供消費者豐富的產品選擇,並長期聆聽市場聲音,快速導入適合台
灣市場的產品,今日宣布2018年將導入包括Ford Explorer高性能純正SUV血統7人座休旅
車款在內的新產品,持續壯大Ford休旅及皮卡產品陣線,回應快速成長的休旅市場需求。
同時,旗下引領先進動力科技的EcoBoost引擎未來將導入更多車型,包括將在今年上市的
New Ford EcoSport都會輕休旅車款,將首度搭載EcoBoost 125綠能渦輪增壓引擎。除了
持續不斷推出好產品,福特六和汽車今年也將投入升級智慧工廠、提升顧客服務體驗,同
時善盡企業公民責任,持續推廣駕駛安全及節能用車觀念,期許與台灣消費者一同迎向更
美好的未來。
(工商時報)
心得/說明:
"希望台灣政府給予國內汽車製造業多一點支持,讓國產車廠有留在台灣、繼續投資台灣
的動力"
怎麼支持??繼續提高關稅
說的汽車工業好像對台灣人很重要似的
大家願亦支持國產車嗎
--
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