傳蘋果車合作對象是起亞 - 汽車

原文連結：

兩則新聞
中文：
https://technews.tw/2021/01/20/it-is-rumored-that-
kia-builds-apple-car-kia-stock-price-rises/

英文：
https://appleinsider.com/articles/21/01/19/
apple-car-us-production-reportedly-assigned-to-hyundai-subsidiary-kia

原文內容：

韓媒爆料蘋果和現代汽車集團（Hyundai Motor Group）合作案的新內容，據傳現代想發
展自家品牌，不想當 Apple Car 代工廠，因此打造 Apple Car 的業務，將由關係企業起
亞汽車（Kia Motor）負責。

iMore、MacRumors 報導，10 日韓媒《Korea IT News》透露，蘋果和現代汽車打算結盟
生產電動車，雙方有意在今年 3 月前簽約，新車將在起亞汽車的喬治亞州工廠生產。起
亞是現代汽車集團的關係企業之一。

然而 19 日另一韓媒《eDaily》踢爆，現代汽車想把 Apple Car 項目交給起亞。儘管先
前報導都說，現代是蘋果的潛在合作夥伴，但是現代不認為適合與蘋果合作，因現代有「
強烈意願」打造自家品牌，不想當 Apple Car 的 OEM 代工廠。

有鑑於此，現代汽車集團接獲蘋果的電動車合作提案時，內部安排由起亞負責此項目。如
果起亞決定接受，將在喬治亞州西點（West Point）的工廠打造 Apple Car。報導提到，
在美國生產會促進和蘋果的合作關係。eDaily 表示，現代審慎看待提案，強調一切尚未
決定。

可能受此消息激勵，19 日起亞汽車狂飆 16.64%，現代汽車狂飆 8.51%。

Autoevolution 19 日報導，儘管 Apple Car 傳言滿天飛，蘋果仍保持沉默。上週末蘋果
執行長庫克和福斯新聞的 Chris Wallace 對談時，對 Apple Car 是否存在避而不談，只
說無法對謠傳做出評論。據傳蘋果希望在 2022 年打造出能夠上路的樣車，並在 2024 年
量產新車。

The long-rumored "Apple Car" could be produced in the United States by Kia, a
report claims, with Hyundai said to be assigning manufacturing duties to its
subsidiary.

Reports in early 2021 hinted that Apple and Hyundai were in talks to produce
the "Apple Car," the first commercial self-driving vehicle in the United
States. In a new report, the talks have apparently progressed to a point
where it may not be Hyundai itself making the vehicle but another brand it
owns.

According to South Korea's eDaily outlet, the discussions with Hyundai Motor
Group have evolved to the point where it has internally arranged for Kia
Motors to be in charge of the project. If Kia agrees to take control of the
production side, this could lead to it using its factory in Georgia.

First spotted by iMore, the report claims the choice of using the Georgia
facility will help Kia and Apple cooperate on the project.

The decision to offload the Apple Car to Kia instead of producing it under
Hyundai is seemingly brand-reputation based. There are reportedly concerns
that the Apple Car would basically turn whatever manufacturing partner it
chooses into just an assembler instead of an established brand in its own
right.

An industry source of the report suggests Hyundai's brand power is "strong,"
and that it would weaken the brand if it made Apple-branded vehicles instead
of its own. By handing duties over to Kia, this wouldn't dilute the Hyundai
brand.

The discussions are still supposedly ongoing, with Hyundai reportedly stating
"It has not been decided at this early stage."

Reporting from eDaily has been questionable regarding Apple's product plans
in the past. However, it has a good reputation for providing reliable
information from within the South Korean automotive supply chain.

Initial reports about the tie-up mentioned the Georgia factory, though also
the possibility of creating a new factory within the United States.
Production was suggested to involve the creation of around 100,000 vehicles
in 2024, but with the facility potentially having a capacity to produce
400,000 vehicles per year.

An Apple-created vehicle could surface quite a bit earlier, with supposed
plans to release a "beta version" of the car in 2022.

心得/說明：(30字以上)

市場傳得沸沸揚揚，車版繼續忽略韓國車的進步
持續嘲笑韓國車車主，奧迪開箱文一定被推帥讚有型
現代起亞找奧迪設計師設計的車子被台灣人貶低

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