國產車要不賠錢 1年得賣3萬台 - 價格
By James
at 2017-11-23T19:18
at 2017-11-23T19:18
Table of Contents
國產車要不賠錢 1年得賣3萬台
國產車被進口車壓迫到沒有喘息空間,裕隆總經理姚振祥透露,以納智捷(Luxgen)為例,
每款車若產品週期有4至5年,每年得賣3萬台才能夠損益兩平。
裕隆集團今天召開法人說明會,姚振祥說,研發每款新車含模具的費用約需新台幣60至70
億元,其中模具部分佔4成,相當於要賣出15萬台才達到損益平衡點,且受制於定價因素
,每年攤提費用不能太高,若產品週期有4至5年,每年得賣3萬台。
姚振祥指出,以目前納智捷每年在台灣賣不到2萬台的規模,不計模具攤提都還無法獲利
,但虧損金額有限,若U5、U6的熱銷可以延續,納智捷在台灣銷量可以突破2萬台,就可
望看到損益平衡點。
至於電動車的發展,姚振祥則說,目前仍存在價格未到甜蜜點及充電設施普及度不足的缺
點,不過在未來各國強推電動車且祭出高額罰款下,車商寧願將可能的罰款拿來補貼電動
車車價,刺激需求可以明顯提升。
納智捷明年預計推出2款電動車,包括U5純電版及一款純電運動休旅車(SUV),且可能在中
國大陸市場先上,姚振祥說,目前電動車價格大約是汽油車的1.5倍,未來還有再壓低的
空間。
https://goo.gl/uD43RQ
==
好心酸,照三萬台的標準
去年根本沒幾有台國產車賺錢
可是EPS都看不出來呢
--
國產車被進口車壓迫到沒有喘息空間,裕隆總經理姚振祥透露,以納智捷(Luxgen)為例,
每款車若產品週期有4至5年,每年得賣3萬台才能夠損益兩平。
裕隆集團今天召開法人說明會,姚振祥說,研發每款新車含模具的費用約需新台幣60至70
億元,其中模具部分佔4成,相當於要賣出15萬台才達到損益平衡點,且受制於定價因素
,每年攤提費用不能太高,若產品週期有4至5年,每年得賣3萬台。
姚振祥指出,以目前納智捷每年在台灣賣不到2萬台的規模,不計模具攤提都還無法獲利
,但虧損金額有限,若U5、U6的熱銷可以延續,納智捷在台灣銷量可以突破2萬台,就可
望看到損益平衡點。
至於電動車的發展,姚振祥則說,目前仍存在價格未到甜蜜點及充電設施普及度不足的缺
點,不過在未來各國強推電動車且祭出高額罰款下,車商寧願將可能的罰款拿來補貼電動
車車價,刺激需求可以明顯提升。
納智捷明年預計推出2款電動車,包括U5純電版及一款純電運動休旅車(SUV),且可能在中
國大陸市場先上,姚振祥說,目前電動車價格大約是汽油車的1.5倍,未來還有再壓低的
空間。
https://goo.gl/uD43RQ
==
好心酸,照三萬台的標準
去年根本沒幾有台國產車賺錢
可是EPS都看不出來呢
--
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