為什麼台灣HONDA不擴廠? - 汽車
By Megan
at 2017-06-29T22:00
at 2017-06-29T22:00
Table of Contents
※ 引述《oftisa (oo)》之銘言:
: 講到本田常常就是產能不足,無法及時提供車輛
: 為什麼本田不擴充產能呢?
應該反過來問 台本為啥要養產線?
要知道 汽車是規模經濟, 要有一定量才會生產
本田在日本, 中國工廠, 供應的是上百萬的產量
東南亞則是靠泰國工廠,供應整個大馬,泰國,越南龐大數十萬的銷量
反觀台灣, 一年就2~3萬銷量, 結果特地養了一個產線~?
台本不像和泰,裕隆, 南陽這些幫忙代工的廠商
原廠不給代工授權, 公司就會活不下去, 所以銷量在低也要國產撐下去
台本可是本田直營台灣分公司, 根本沒有一定要國產的壓力(例如台馬)
台灣這一丁點銷量, 看是要日本還是泰國進口, 完全可以cover沒問題
我是不知道當初為啥本田要買屏東工廠
大概是那時中國市場還很low, 想要以後台灣外銷中國
沒想到中國市場成長的這麼快速,又卡法規, 只能合資方式在大陸建廠
台灣市場現在對本田來說完全就是個雞肋, 唯一優點就是還能賺錢
銷量這麼低, 又要攤提整個工廠營運, 又要賺錢毛利高,才能符合原廠期望
你信不信一旦毛利變低, 甚至虧損~ 本田會毫不猶豫賣掉整個台灣產線~!!
我完全能夠理解台本為啥車價這麼高, 應為這就是它能繼續活下去唯一方式!
所以擴廠喔? 你是本田你會擴台灣廠嘛? 乾烏摳寧?
--
: 講到本田常常就是產能不足,無法及時提供車輛
: 為什麼本田不擴充產能呢?
應該反過來問 台本為啥要養產線?
要知道 汽車是規模經濟, 要有一定量才會生產
本田在日本, 中國工廠, 供應的是上百萬的產量
東南亞則是靠泰國工廠,供應整個大馬,泰國,越南龐大數十萬的銷量
反觀台灣, 一年就2~3萬銷量, 結果特地養了一個產線~?
台本不像和泰,裕隆, 南陽這些幫忙代工的廠商
原廠不給代工授權, 公司就會活不下去, 所以銷量在低也要國產撐下去
台本可是本田直營台灣分公司, 根本沒有一定要國產的壓力(例如台馬)
台灣這一丁點銷量, 看是要日本還是泰國進口, 完全可以cover沒問題
我是不知道當初為啥本田要買屏東工廠
大概是那時中國市場還很low, 想要以後台灣外銷中國
沒想到中國市場成長的這麼快速,又卡法規, 只能合資方式在大陸建廠
台灣市場現在對本田來說完全就是個雞肋, 唯一優點就是還能賺錢
銷量這麼低, 又要攤提整個工廠營運, 又要賺錢毛利高,才能符合原廠期望
你信不信一旦毛利變低, 甚至虧損~ 本田會毫不猶豫賣掉整個台灣產線~!!
我完全能夠理解台本為啥車價這麼高, 應為這就是它能繼續活下去唯一方式!
所以擴廠喔? 你是本田你會擴台灣廠嘛? 乾烏摳寧?
--
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