福特天王星當時的地位 - 休旅車
By Edwina
at 2019-03-29T23:51
at 2019-03-29T23:51
Table of Contents
剛好看到有人的老天王星失竊
想起這部車的傳奇地位
當年這台車賣超好
就是靠這台車讓福祿仔穩穩拿下台灣車市龍頭
因為好開 耐用 妥善率高 外型好看 空間大
街頭巷尾鄰居叔叔伯伯人人都在排隊等著買這台車
也開啟了福特六和的一段榮景
But
就是這個時候
俗話說不做死就不會死
福特發現天王星賣超好,客戶滿意度極高
因為妥善率太好了,車都開不壞
客戶都不願意換車買新車
導致銷量開始下滑
於是福特做了一個很腦殘的決定
那就是停產天王星
改賣其他妥善率沒那麼高的車種來加速客戶換車的頻率
於是
福特的市佔率就這樣節節敗退
曾有一度靠著逃跑號把國內休旅車市場打開
接著又拱手讓給和泰引進的RAV4
福祿仔終究是福祿仔......專門替人開門敲磚的
--
想起這部車的傳奇地位
當年這台車賣超好
就是靠這台車讓福祿仔穩穩拿下台灣車市龍頭
因為好開 耐用 妥善率高 外型好看 空間大
街頭巷尾鄰居叔叔伯伯人人都在排隊等著買這台車
也開啟了福特六和的一段榮景
But
就是這個時候
俗話說不做死就不會死
福特發現天王星賣超好,客戶滿意度極高
因為妥善率太好了,車都開不壞
客戶都不願意換車買新車
導致銷量開始下滑
於是福特做了一個很腦殘的決定
那就是停產天王星
改賣其他妥善率沒那麼高的車種來加速客戶換車的頻率
於是
福特的市佔率就這樣節節敗退
曾有一度靠著逃跑號把國內休旅車市場打開
接著又拱手讓給和泰引進的RAV4
福祿仔終究是福祿仔......專門替人開門敲磚的
--
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