重磅車訊|德國Opel返台露曙光 新代理 - 汽車
By Valerie
at 2022-05-21T16:08
at 2022-05-21T16:08
Table of Contents
原文連結:
https://tw.appledaily.com/gadget/20220520/HFJX2TPX7RAH3P2D4WDP2SQIXM/
原文內容:
重磅車訊|德國Opel返台露曙光 新代理商可能是這集團
曾經在國內車壇紅極一時的德國汽車品牌Opel,即將在闊別台灣10多年後重返市場!其實
這兩年來,Opel汽車就傳出國內有多家企業在洽談重新代理事宜,其中競爭者也不乏國內
知名集團,不過近日根據可靠消息來源,以及網路企業徵才訊息中種種跡象指出,未來
Opel新任的代理商,可能將是過去也曾經代理過Mazda,目前也仍是多家汽車品牌經銷商
的Master Win集團,預計全新Opel車款最快有望在年底前抵台。
說到Opel汽車,或許目前很多消費者對於這品牌已感到相當陌生,但對於資深車迷來說絕
對能引起許多共鳴。其實Opel從1898年開始製造汽車後,至今也是車壇中少有超過百年歷
史車廠,曾隸屬於GM集團旗下,直到2017年轉由法國PSA集團接手,而在去年PSA集團與
Fiat-Chrysler集團合併成立Stellantis汽車集團之後,如今則隸屬於這前四大汽車集團
的大家庭之中。
早從1980年代開始Opel就以Kadett、Omega房車系列,在進口車市場奠定穩固基礎,而後
在國產汽車的積極運作下,於1993年開始在台組裝生產Astra中型房車,並在當時擁有不
俗銷售表現,爾後以進口方式引進的Corsa,打著「德國小巨星」的口號,更是成為年輕
族群入主進口小車的一時之選、在當時車市中炙手可熱。而隨著代理權從1990年代末期陸
續轉移到GM在台成立的台勁,在2000年初期藉著Zafira轎旅車、Astra、Vectra系列車款
,在車壇中仍維持不俗聲量,直到後來裕隆通用汽車接手代理權後,在車壇消費趨勢轉變
的大環境下,未能及時引進新世代休旅車系列的Opel,加上市場策略不善等不利條件下,
最終在2012年默默退出台灣市場。
至於Opel最終將由Master Win集團接手重回台灣市場的另一線索,則是該集團在網路徵才
網站上的招募訊息中可窺見一二。當中除了以「國際知名汽車總代理」為名徵才,更強調
Master Win集團將「引進強勢歐洲百年汽車品牌」、「已取得國際知名汽車品牌台灣總代
理,並積極展開產品上市準備工作,期待提供消費者非豪華、高品質的歐洲車選擇。」雖
然未明言將代理的品牌為Opel汽車,但各種描述均已完全符合。
Master Win集團對於國內車市的經營,至今也是超過一甲子時光的老字號,早從1959年就
與Mazda前身東洋工業株式會社合作引進產品在台銷售,並在1973年開始於國內成立馬自
達企業股份有限公司,擔任Mazda總代理與總經銷,直到1990年代末期代理權轉移成為經
銷商之後,仍積極耕耘多品牌新車銷售,除了Mazda之外還包含了Suzuki、Jaguar、Land
Rover新車銷售業務。而未來Opel在台將銷售的車款,雖然至今消息仍未明朗,但相信在
國內今年開始沿用更嚴苛的CAFE整廠平均油耗標準(Corporate Average Fuel Economy
Standards,簡稱CAFE)前提下,電動化車款應是Opel重返國內市場的主力,目前母廠推
出的Mokka-e小型跨界休旅、Corsa-e小型掀背車都有極大機會成為首發車款,而在車壇中
立足多年、堪稱是和VW Golf同場競爭的Astra中型掀背車,或許也能成為炒熱品牌話題的
形象牌。(林浩昇 / 台北報導)
心得/說明:(30字以上)
查了一下 目前手上代理經銷的車廠還滿多的
但主要還是馬自達為主
希望不要跟裕隆一樣代理與行銷就好了
*轉錄新聞/情報,必須附上原文及網址連結及心得或意見30字(不含標點符號)*
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