Lexus 2019年全球銷售報告 - Toyota

https://global.toyota/en/newsroom/lexus/31171312.html

Global sales for January-December 2019 marked a new annual record high of
765,330 units (a 10% increase from the previous year). In addition to the
well-received UX and redesigned ES, which were introduced in 2018, and the
popular RX, which underwent a partial redesign in August 2019, the growth of
the luxury market in China helped drive overall sales.

2019年的全球銷售較2018成長10% 達765330輛

這歸功於2018上市的新車款UX 大改款的ES 及2019小改款的RX

以及中國市場的成長

January-December 2019 sales results by main regions are as follows

North America Approx. 325,000 units (level with prior year)
China (including Hong Kong) Approx. 202,000 units (an increase of 25%)
Europe Approx. 87,000 units (an increase of 14%)
Japan Approx. 62,000 units (an increase of 13%)
Middle East Approx. 32,000 units (an increase of 8%)
East Asia Approx. 34,000 units (an increase of 8%)

北美維持平盤 中國市場成長25% 歐洲成長14% 日本13%

中東成長8% 東亞成長8%

Lexus International President Koji Sato

"I would like to express my heartfelt appreciation to each and every Lexus
customer around the world. From the time of our founding, we at Lexus have
been earnestly pursuing the spirit of innovation and untiring evolution, and
we will continue to take up the challenge of building vehicles that exceed
our customers' expectations. Looking forward, based on our 'Lexus
Electrified' vision, we will expand our lineup of electrified vehicles,
starting with the launch of our first BEV production model, the UX300e. We
will further evolve the Lexus DNA to achieve the ideal balance of ride
comfort and quietness with driver confidence and engagement. By applying
advanced Lexus technologies such as the integrated control of drive power,
learned over many years developing electric motor control technologies in our
hybrid vehicles, we will provide an inspiring and enjoyable driving
experience unique to Lexus."

Lexus總裁表示

自Lexus創立以來 便以追求創新 超越顧客期待為目標

未來將拓展至電動車領域 推出第一輛電動車款UX300e

未來車款將盡力在舒適寧靜與自信駕馭間取得平衡

透過最新科技配備的加入 提供專屬Lexus車主的愉悅駕駛體驗

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雖然銷售創新高

但房車和休旅銷售比例愈差愈多

https://reurl.cc/GkWANG

在美國休旅:房車的比例 已經達到73:27

除了ES外 IS LS銷售不振 GS停產 RC LC這些高價性能車款能賣的數量有限

Lexus改款的腳步還是得快一點

有興趣也可閱讀之前在下翻譯的一篇新聞:

#1U5UXp6t (car) [ptt.cc] [新聞] Lexus在美國遭遇的"中年"危機


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