Taiwan Audi的困境? - BMW

By Kyle
at 2017-01-31T00:59
at 2017-01-31T00:59
Table of Contents
audi在台灣要賣的比雙b做的好哦,不可能,
一句話,
車的本質爛
在2000年前後,BMW及AUDI是同一個代理商,
維修及零件價錢是差不了多少的,
但在2002年左右,代理商就完差放棄audi了,
為什麼呢,以下四點台灣人不買單。
1.品質差(號稱德國品質,但操起來後比當時的國廠車還不耐用)
2.外廠會維修的少
3.零件少,又超級貴
4.二手車價差
在那個年代,他的策略也是和現在相同,
號稱品質AUDI不輸雙B,且同一個價位,比bmw的配備較好,
但僅只於剛買車時。
所以在2000年後,現在40多的人很有感覺,
車一直在維修,一直很貴,一直被原廠騙錢,
到最後原廠還跑了,有多幹呢。
結論。
20多的剛出社會以為是好車
30多的聽40多的說過audi的品質
40多的親身體驗
50多的只認同雙b
代理商都不想再代理的車,會比他選擇繼續代理的車好,
有可能嗎。
--
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--
一句話,
車的本質爛
在2000年前後,BMW及AUDI是同一個代理商,
維修及零件價錢是差不了多少的,
但在2002年左右,代理商就完差放棄audi了,
為什麼呢,以下四點台灣人不買單。
1.品質差(號稱德國品質,但操起來後比當時的國廠車還不耐用)
2.外廠會維修的少
3.零件少,又超級貴
4.二手車價差
在那個年代,他的策略也是和現在相同,
號稱品質AUDI不輸雙B,且同一個價位,比bmw的配備較好,
但僅只於剛買車時。
所以在2000年後,現在40多的人很有感覺,
車一直在維修,一直很貴,一直被原廠騙錢,
到最後原廠還跑了,有多幹呢。
結論。
20多的剛出社會以為是好車
30多的聽40多的說過audi的品質
40多的親身體驗
50多的只認同雙b
代理商都不想再代理的車,會比他選擇繼續代理的車好,
有可能嗎。
--
╔═══╗╔═══╗╔═══╗╔═══╗╔══╗╗╔═══╗nyctenvoy
║███║║███║║██◣║║██◣║║█▊◣║║██◣║ ﹐
╚ ◢◤ ║╚╗█╔╝║█▋█╝║█▅█║║███║║██▅╝ ○﹑
║█▆◣║║███║║██◤║║█ █║║▊██║║██▅╗ (■\
╚═══╝╚═══╝╚═══╝╚═╚═╝╚═══╝╚═══╝ ┘\ ....●〃
--
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